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Are Your Marketing Emails Compliant with Anti-Spam Regulations?

By |April 28th, 2016|

Do you want to make sure that your emails aren’t breaking regulations designed to trap spammers? Read on for some simple rules that will keep your digital marketing campaign above-board and on-target!

Photo Credit: Volusion.com (http://www.volusion.com/ecommerce-blog/articles/spam-email-security-tips)

What Does the Law Say?

The CAN-SPAM Act governs federal regulations for business emails – including email marketing campaigns. We’ve summarized CAN-SPAM’s […]

3 Proven Strategies To Get More Reviews In The Service Industry

By |April 26th, 2016|

Let’s face it, many of our online businesses are driven off of reviews.  Like it or not, they have become that painful backbone to the success of our business.  Can you blame the customers though? They like to do their due diligince to make sure they go with the best service.

The reason they’re a pain are […]

Top Small Business Marketers to Follow on Twitter

By |April 25th, 2016|

Small Business Marketing means small business networking.  Twitter has developed into a fast-paced social networking platform, where people can share thoughts, updates, and ideas.  Read on for a list of small-business marketers to follow on twitter!

Photo Credit: Theodysseyonline.com (http://theodysseyonline.com/missouri/twitter-celebrated-10-years-ofbeing-twitter/378536)

Melinda Emerson – @SmallBizLady

Melinda Emerson is the author of Become Your Own Boss and the host of […]

Top Ten Resources for Small Business Marketing

By |April 22nd, 2016|

In order to beat the competition, small businesses need to keep on top of innovative marketing strategies so that they can take advantage of opportunities as they arise.  Are you looking for resources to help you maximize your marketing power?  Read on for a list of indispensable marketing tools for small-business entrepreneurs!

Photo Credit: Huffingtonpost.com (http://www.huffingtonpost.com/toby-nwazor/4-reasons-smart-small-bus_b_9035116.html)

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Do Real Estate Agents Need IDX?

By |April 21st, 2016|

Do I get IDX with my website? Do I need IDX? These are questions I get asked all the time from real estate agent clients. It’s always a frequent debate that is constantly arising when agents are interested in setting up a website.

First let’s start with defining what IDX is. IDX stands for Internet Data Exchange […]

5 Landing Page Tips to Increase Conversions on 2016

By |April 19th, 2016|

So your site is finally picking up some steam.  Traffic to your site has increased month over month and your visitors are all viable customers. The problem is your phone is not ringing and your email’s aren’t chiming. This usually means you have landing page issues. Potential customers are landing on your site only to […]

How to Launch an Email Campaign

By |April 15th, 2016|

Email marketing has evolved into a crucial asset in a multi-stage marketing strategy. Companies utilize detailed information about customer demographics, preferences, and interests to personalize their brand.

We’ll help you navigate the ins and outs of these new features so that you can develop an email marketing campaign that increases your reach and raises your profile. […]

3 Tools To Come Up With Blog Topics

By |April 14th, 2016|

It’s called writers block. Every great blogger hit it eventually.  Many in the early stages of their career. That moment when you draw a blank about what to write. It hit me hard during my early blogging days. Sure, a simple Google search can result you in a bunch of tips for creating blog posts. […]

2016 SEO Ranking Factors Cheatsheet

By |April 12th, 2016|

Every year all of the major SEO firms analyze millions of Google searches to identify specific KPI’s to make your site rank for certain keywords. The fact of the matter is, every one of these sites themselves are so concerned with keeping up with their word count quota’s, they bombard their reports with data points […]

The Top Reasons Why People May Not Trust Your Website

By |April 12th, 2016|

These days, websites are standard issue for companies of all sizes – but how do you make sure that your website is serving your business? In this post, we’ll look at ways your website might not be supporting you.

Photo credit: Website Profit Explosion (http://www.websiteprofitexplosion.com/2015/06/why-your-website-doesnt-generate-more-cash)

Back to Basics

Your website should create a strong and unified impression from […]

How to Create Your Own Podcast

By |April 8th, 2016|

Podcasts give you a way to create on-demand audio content and grow a fanbase online. Want to get in on this cutting-edge medium? Read on for step-by-step instructions on recording and broadcasting your own podcasts.

Photo credit: Buildfire.com (http://buildfire.com/15-podcasts-for-smes)

Let’s Start from the Very Beginning

First, come up with a topic. This can be as simple as an […]

3 Innovative ways to collect Emails in 2016

By |April 7th, 2016|

 

Email marketing is more alive than ever. The one constant in this whole online marketing game has been email. As algorithms change and prices for PPC fluctuate, I can guarantee you that everyone checks their email everyday. If you are looking for a strategy to start marketing your business online it should be email. Email collection is […]

Link Building Strategy – .EDU Backlinks

By |April 5th, 2016|

I remember a time in the not so distant past where link building was just plugging a bunch of links into random sites and, with enough hyperlinks with the right anchor text, you webpage would rank for whatever keyword you’re vying for. The rule still applies today to some degree. I mean after all, in […]