I remember a time in the not so distant past where link building was just plugging a bunch of links into random sites and, with enough hyperlinks with the right anchor text, you webpage would rank for whatever keyword you’re vying for. The rule still applies today to some degree. I mean after all, in this past years ranking factors report backlinks are still #1 on the list.
Link building has turned into a creative marketing art form. So much critical thinking and psychology are involved into getting sites to link back to yours. You potentially need to posting consistent buzz worthy content and promote it religiously via sponsored posts or social media hashtags to get a backlink. Well, I’m here to tell you this isn’t always the case. Here’s a quick “free” tactic for all of you small business professionals. A semiquick strategy to implement and generate some backlinks for your site.
Backlinks from educational websites carry a ton of weight. I’m not talking about creating a bunch of fake .edu websites and dropping backlinks into them. I’m talking actual educational institutional sites. Google views these sites as mas importante because of the amount of viable links going to their site. The transitive properties gained from these types of sites pull some legitimate equity.
Think of it this way… a bunch of sites link to USC. If you get a backlink from USC some of that link weight is transferred to your site.
The strategy is actually very simple:
- Do a Google search for universities that provide you backlinks for giving charitable donations. Look for websites that have a page listing companies that have donated to the institution. Here’s a great example.
- Donate to those institutions in exchange for a mention/backlink in their ‘Sponsors’ page.
- All charitable donations are tax write offs so deduct it in that years taxes.
That’s it! I told you it was simple. It’s a ‘free’ strategy in terms of getting the links because you end up writing it off at the end of the year. Charitable donations vary depending on each institution so you will need to contact them individually. Collect enough of these links and your website’s backlink list will start to carry some heavy weight.
Remember, like SEO, link building is not a quick solution. The strategy does take a long time to develop so make sure you set that expectation for yourself. Need help with this or do you want to continue the conversation? Feel free to reach or drop a comment below. Let me know what you think!