Email marketing is more alive than ever. The one constant in this whole online marketing game has been email. As algorithms change and prices for PPC fluctuate, I can guarantee you that everyone checks their email everyday. If you are looking for a strategy to start marketing your business online it should be email. Email collection is the easiest and quickest way to reach out to new and current customers.
Generic tips for collecting emails usually involve adding a capture form on your website and offering an incentive. Here are 3 really creative ways to collect emails:
- Guest blogging – If you have a website, one of the easiest ways to collect emails is by offering your content consumers the ability to guest blog. It pays off two fold. You get new content to post and an email. Simply add a page with a form asking for submissions to post on your website. If the content is good then post it. If not, then trash it. At least you’ll be able to collect an email from the submitter.
- Use a fishbowl – If you have a brick-and-mortar location, then go to your local vintage store or petshop. Buy a fishbowl for a few bucks, then leave it on your counter. Offer a nice incentive for people to drop their business cards in the fishbowl. Viola, you’ve got an email collection form.
- Telephone tagging – This is a method I like to do. When someone calls and inquires about some new business, I’ll always ask for their full name, a number to reach them and email. If someone is calling you inquiring about your services, they will happy provide their contact information. It’s a very simple tactic that works 100% of the time.
I hope you found these helpful. If you have any questions or need some additional ideas, feel free to reach out!