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Marketing Automation: How to Implement it and Why it’s Beneficial

By |August 30th, 2016|

Marketing automation refers to software and digital platforms that allow a marketing department to improve productivity and to automate repetitive tasks. Marketing automation software is an excellent choice for streamlining and making marketing tasks faster. Like a CRM (customer relationship management) platform, marketing automation allows you and your marketing team to execute and track emails, […]

Do You Know the Difference Between Email Delivery vs. Deliverability?

By |August 24th, 2016|

Email marketing is a must-have for your digital marketing strategy – these days, many if not most of your customers will only interact with you online. Anti-spam and scam safeguards are more aggressive than ever, and they can put a major cramp in your email marketing mojo. How do you ensure that your emails get […]

Call-to-Action: Why This Is Critical for Your Marketing

By |August 22nd, 2016|

A “Call-to-Action” turns every message to your customers into an imperative that motivates a response. Why is this technique so important? In this post, we’ll look at some of the advantages of a Call-to-Action, and explore ways that you can incorporate this powerful rhetorical tool into your marketing strategy.

Image Credit: The Daily Egg (https://blog.crazyegg.com/2013/07/24/call-to-action-examples)

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The Difference Between Earned, Owned, and Paid Media

By |August 20th, 2016|

Media coverage is valuable to any company, especially a startup looking to build its brand and publicize its products and services. But all media isn’t created equal. In this post, we’ll look at the differences between three major types of media – earned, owned, and paid.

Image Credit: Track Maven (http://trackmaven.com/blog/2016/04/introducing-paid-content-detection)

What is Earned Media?

Earned media is […]

Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

By |August 18th, 2016|

Email marketing is a tested strategy for engaging new leads and keeping loyal customers in the loop. Unfortunately, sales emails often don’t get opened at all, banished to the recycling bin before customers bother to read your pitches and updates. How do you fix that problem? Read on for some suggestions on the best way […]

12 Different Types of Marketing Email You Could Be Sending

By |August 16th, 2016|

Email marketing is the most direct way to reach and convert leads, a proven way to develop a longstanding relationship with your customers. But how can you diversify your email marketing campaign to garner interest from a variety of customers? Read on for some examples of innovative marketing email formats!

Image Credit: AWC Media (http://www.awcmedia.com/email-marketing)

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Best Practices for Writing Catchy Email Subject Lines

By |August 14th, 2016|

Email marketing is effective marketing, but most marketing emails get sent to the spam folder or the recycling bin without a second glance. A captivating subject line means the difference between instant deletion and lead conversion. How can you ensure that your marketing emails get read? Read on for some tips on writing email subject […]

How to Get Subscribers for Your Blog – Seven Fresh Ideas

By |August 12th, 2016|

Blogging is a crucial part of an online marketing strategy, allowing you to connect with readers and get important information on how your products and services stack up with customers. But in order for your content to make an impact, people have to read, comment, and share. How do you gain subscribers? Let’s take a […]

How to Improve Business Efficiency through Mobile Apps

By |August 10th, 2016|

We live in a mobile technology era. Businesses are beginning to understand that mobile solutions are necessary for development within the company, as well as brand promotion. Across the world, phones are becoming more accessible than even a basic computer. With competition constantly improving as well, new needs continue to surface.  In order for businesses […]

Why Is Brand Consistency Important?

By |August 8th, 2016|

Every business has a brand. In a nutshell, a brand is the impression you give people, intentional or not – the ideas and images that come to mind when customers see your name. A recognized brand starts with a strong logo supported by consistent messaging across platforms. Over time, these messages cement attitudes and opinions […]

Tips for Managing an Online Community

By |August 4th, 2016|

From tropical fish fanciers to open-source graphic artists, millions of people have congregated online to discuss shared interests. These communities provide ideal opportunities for targeted marketing – and their passionate interest offers a wealth of expert market research and testing information. How can you manage an online community effectively?

Photo Credit: Social Business News (http://www.socialbusinessnews.com/warning-not-having-an-online-community-is-costing-you-money)

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Budget Friendly Ways to Create Videos for Instagram

By |August 2nd, 2016|

Embedding and streaming videos is easier than ever before – and Instagram has made it a snap to create eye-catching, shareable video content. But how do you generate cost-effective content, especially if you’re a start-up? We’ve put together the best ways to create videos for Instagram without breaking the bank!

Photo Credit: My World Films (http://www.myworldfilms.co.uk/how-to-make-videos-with-instagram)

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