Latest Trends in Email Strategy

Online marketing changes every year, and sometimes every day. It’s crucial to keep up with the trends to stay relevant and current (like 12 Different Types of Marketing Email You Could Be Sending). Email marketing is one of many areas in which this is super important; it can help you stand out amongst your competitors, convert leads, and create an image for your brand.


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Here are some of the latest trends in email strategy for you to try in your next campaign:

Elegantly Designed Emails: Let your emails reflect the time and care you’ve put into each one. If the email is visually appealing and easy to navigate, then potential leads are more likely to click-through to your website and/or your online content. Also, make strategic choices about color and images that will communicate how unique and sophisticated your company is.

Email Drip Campaigns: You may have noticed in your own experience as a customer that many companies send out mass, generic emails to their newsletter list. This used to be the norm, but that’s changing in the new email marketing trends. In an email drip campaign, different emails are automatically sent out to targeted demographics at different times, depending on where a lead is in the sales process. These may look like welcome emails for those who have just signed up, or it may be specific content sent out to targeted groups of website visitors. Email drip campaigns also successfully remind leads, who haven’t been to your website in a while, about your goods and services.

Interactive and Shareable Emails: Make your emails fun to open and engaging. Remember, content is king in online marketing! Emailing engaging content also communicates your value, as leads share your content with their family and friends. Interactive emails may involve sharing a video from your YouTube Channel, forwarding a trending post on your social media accounts, asking your list to fill out a friendly survey, or offering an exciting coupon code for customers. However, too much of a good thing isn’t always ideal; remember to be conscious about email design, and don’t pack your emails with too much overwhelming content.

Educational Emails: Another way to demonstrate your knowledge and expertise is by passing along relevant and useful knowledge to leads. These educational emails will engage potential clients who will remember how beneficial going to your website is. For example, educate your list about how your product solves a common problem, let people know how to understand and use your services, and forward industry news. Smart educational content may take the form of coverage of current events, successful blog posts from your website, expert insight, infographics, white papers, and more.

Trying out these different trends and strategies will help you stay up-to-date with online marketing. Be careful not to overwhelm your list and send out too many of these emails. Additionally, never forget to optimize your emails for mobile, since many of your customers will be checking their email on their smart phones.

To learn more about email marketing campaign creation and strategy, contact Square 1 Group for a personalized consultation. We are a highly dedicated team of digital marketing professionals who are passionate about helping you design the best marketing strategy for your business!


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