What Is Digital Marketing?

Digital marketing is the use of digital technology for marketing products and services online or on smart devices. Anything you do online or with digital devices to market yourself is digital marketing.

Digital marketing allows you to connect with leads online, target multiple audiences efficiently and effectively, extend your reach, and educate consumers on what you have to offer. Today, more and more people are shopping online from big box retailers and e-commerce companies. Additionally, people are turning to the Internet more to research services, products, and companies and how to solve their needs and wants.


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Below are some important digital marketing strategies:

Social Media: Social media is more popular than ever. As a company, you can create social media accounts across multiple platforms (Facebook, Twitter, Pinterest, Instagram, etc.) and reach out to customers. These accounts allow you to provide online customer service, develop an image and a brand, and engage with potential clients and current clients. Furthermore, social media advertising is a powerful tool for getting your products and services in front of consumers.

Email Marketing: Email marketing strategies are improving every day (check out Latest Trends in Email Strategy to learn more). In our digital world, people check their email accounts every day. Don’t miss the opportunity to put yourself at the forefront of people’s minds with an effective email marketing campaign. Advertise your mission, explain how you can help people, and close leads by offering discounts and promotions. For example, big box retailers email their targeted audiences coupons to close sales through email marketing.

Display Advertising: Previously, if a company wanted to market themselves, they took out advertisements in newspapers and magazines. While this is still an option many companies use, in today’s digital marketing, companies buy space for display advertising. These are ads that appear on websites, in social media, on mobile apps, and more. These may look like banners, side bars, pop-up windows, etc. Display advertising may be used to target specific demographics. For example, if you are selling clothing, you may pay for a Facebook ad (featuring photos of the clothing) to appear in people’s newsfeeds.

Search Engine Optimization: Also known as SEO, search engine optimization is a digital marketing technique for improving search engine ranking. Search engines like Google, Bing, and Yahoo rank websites depending on how relevant they are to the keywords people type into the search bar. Optimizing your website for search engines increases traffic and visitors. Successful websites offer share-worthy content, easy navigation, and clear metadata.

Content Marketing: Speaking of valuable content, what does that look like? Websites publish content to engage leads and to improve SEO. Content may come in the form of blogs, infographics, social media posts, white papers, press releases, website pages, city pages, videos, electronic books, etc. Content is king, and will showcase your value and knowledge to potential clients.

Do you want to increase your online presence and implement an optimized digital marketing campaign? Square 1 Group is a Los Angeles based team of digital marketing professionals and web developers who are dedicated to finding the best, personalized solutions for each of our clients. We work with our clients every step of the way, from concept to launch and through ongoing support and maintenance. Contact us today to schedule a consultation!


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