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Property Listing Pages – A Few Simple Tips

By |January 29th, 2017|

Photo Credit: Mortgageandfinancehelp.com

Real estate agencies are adapting their marketing techniques to follow consumers online. Clients will still use local papers to find open houses and other information, but most will start their house hunt at sites like Trulia and Redfin.

Property listings are the centerpiece of a successful real estate website. But what does a good […]

Get Comfortable Running a Meeting

By |January 26th, 2017|

Photo Credit: Business2community.com

Meetings are an inescapable part of office activity, and they can be a significant drag on time and morale if they’re not managed with care. In this post, we’ll talk you through some time-tested strategies for running a meeting.

Looking for more efficiency tips? Check out this post on time management for long and […]

How to Write the Perfect Blog Post

By |January 23rd, 2017|

Photo Credit: Freshworks.io

Photo Credit: Identitywebdesign.com

As you know, the best real estate agent websites incorporate frequent content updates. And as you probably also know, maintaining a blog on your site gives you the perfect channel for generating original content on a regular schedule.

But how do you create blog posts that will keep your clients engaged? Read […]

Optimizing Your Real Estate Website for Lead Conversion

By |January 20th, 2017|

Photo Credit: Identitywebdesign.com

These days, most of your customers will first contact you online, and the first glimpse they have of you as an agent will be through the home page for your real estate website. If you want to create a positive first impression, it’s important to create an online “front office” that’s polished and […]

Tips on Conducting a Content Audit and Why Your Company Needs One

By |January 16th, 2017|

Image Credit: Expresswriters.com

We’ve been talking about content this month on the Square 1 Group blog, and today we’re serving up some tips on how to conduct a content audit – and why your company should consider one. Why are content audits so crucial?

Avoiding a Content-tastrophe

Let’s say you’re trying to market yourself as a “full-service” real […]

What Defines Premium Real Estate Website Content?

By |January 12th, 2017|

Photo Credit: Geoffreymultimedia.com

As we’ve discussed in a recent post, premium content is an important feature of a real estate website.  But how do you define genuine quality, and how do you develop a consistent content creation strategy once you’ve decided what kinds of updates you want to publish on your website? In this post, we’ll […]

How to Become a Connector Instead of Networking

By |January 9th, 2017|

Image Credit: Ulpnet.com

Connectors are people with a special social talent. They serve as conduits within networks, bringing partners and teams together to create new and more powerful collaborations. If you’re lucky enough to have connectors in your social circle, your access to opportunities and information can increase exponentially. If you can become a connector, you […]

How to Create the Perfect Balance of Features for Your Real Estate Website

By |January 6th, 2017|

Photo credit: Webincomejournal.com

Gone are the days when real estate agents could rely on footwork to cultivate clients – today, more than ninety percent of your prospective clients will begin their search online. As they work with you to zero in on a property, they’ll likely continue to seek information from real-estate and neighborhood information sites. […]

Easier Client Communication with Gmail Plugins

By |January 3rd, 2017|

Photo Credit: Linkedin.com

Gmail has quickly become one of the most popular email clients on the market – in 2016, Google announced that Gmail had more than 1 billion monthly active users. Read on for a shortlist of Gmail plugins you can use to streamline professional communication, and increase efficiency!

Looking for some tips on writing business […]