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Phone or Email? When to Take Conversations Offline

By |February 28th, 2017|

Photo Credit: Remixreading.org

These days, most communication takes place online – either through the emails that fly back and forth during the business day, or through texts, messaging apps, and team management apps like Slack and Basecamp. Email communication is instantaneous and instantly archived, retrievable at the touch of a button.

Does the switch to digital correspondence […]

Key Web Design Terms Marketers Should Know

By |February 23rd, 2017|

Photo Credit: Pace.oregonstate.edu

Effective marketing is digital marketing – and these days, business owners are getting a crash course in digital media as they look for ways to expand their business and enhance their marketing strategy. The cornerstone of digital media is web design. Even if you’re working with a digital marketing firm, it’s best to […]

What Makes a Great Marketing Plan?

By |February 16th, 2017|

Image Credit: Alleywatch.com

Without a solid marketing plan, your products and services will never reach your customers. But how do you design a marketing plan that will expand your reach? How can you ensure that your financial and professional investment will pay off? How can you as a start-up or small company build a marketing plan […]

Using Social Media to Attract Talent

By |February 9th, 2017|

Photo Credit: Entrepreneur.com

Recruiters and job seekers are increasingly using social media to find jobs – and sites like Monster, Indeed, and LinkedIn are increasingly operating as social-media-integrated networks as opposed to isolated job search and professional development websites. “Social recruiting” is becoming more and more popular among employers looking for skilled, proactive talent – but […]

Top Five Personal Assistant Tools to Make Life Easier

By |February 2nd, 2017|

Photo Credit: Thenextweb.com

Are you a smaller company trying to make it on a lean staffing budget, or an independent consultant with a home office and a hectic schedule? In this post, we’ll tell you about the top five personal assistant tools on the market, so you can hand off the busywork and focus on building […]