Top Fashion Brands You Should Follow on Instagram for Marketing Inspiration

By |June 30th, 2017|

Effective online marketing on social media platforms like Instagram is crucial to truly engaging with online users and generating leads. Today, more and more brands are becoming socially active and are taking their strategies to a new level. In a previous blog post, we explored what the top brands on Instagram are doing well, including […]

What Makes Content Go Viral?

By |June 23rd, 2017|

Viral: relating to or involving an image, video, piece of information, etc., that is circulated rapidly and widely from one Internet user to another.

Source: https://www.google.com/search?q=viral+&ie=utf-8&oe=utf-8

Like a virus that takes over a body and spreads from person to person, viral content gains traction. It’s shared over and over, mentioned, commented on, liked, and by the time […]

How to Make Sure Your Videos Are Optimized for YouTube

By |June 16th, 2017|

Photo Credit: Bolsamania.com

Video content is valuable content. It’s captivating, it’s visual, and it has the power to go viral. YouTube’s creators capitalized on the video streaming trend early, and their prescience has paid off with a dominant share of the market and burgeoning advertising revenue. But how can you ensure that the video content you […]

How to Create the Perfect Blog

By |June 9th, 2017|

Improving your blogging skills will draw additional traffic to your website, will encourage people to follow your content on your website and on your social media, and will inspire potential customers to ask you questions. Communicating with your audience through a blog is crucial for your online branding and online presence; use your online marketing […]

Guest Post – The Top Five Business Challenges Facing Small Businesses and Ways to Fix Them

By |June 2nd, 2017|

Photo Credit: Huffingtonpost.com

Square 1 Group is a boutique agency, and we’ve worked hard to keep our entrepreneurial spirit a core part of our relationship with our clients. Small-business owners have a vested interest in creative problem-solving, and they often have a much narrower margin of error than their heftier counterparts in the same industry. In […]