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Emmanuel Lao

About Emmanuel Lao

CEO of Square 1 Group. I am a entrepreneur, DJ, web developer and online marketing nerd. I am also a licensed Realtor and love drinking scotch.

A Proven SEO Strategy for Long-Tail Keywords

By |May 24th, 2016|

Last week I wrote a post regarding the benefits of long-tail keywords. They are the low hanging fruit to any SEM strategy and are often overlooked by most novice marketers. Here’s a quick little strategy you can take home with regards to building out long-tail keywords into your online marketing strategy.
Long-Tail Landing Pages
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A Proven SEO Strategy: Long Tail Keywords

By |May 17th, 2016|

Often times most people fall in love with what we in the industry call ‘vanity’ key terms.  Vanity key terms are words or phrases  that describe what a company is trying to sell. If you’re a Realtor then a vanity key term would be ‘real estate’. If you’re a lawyer a vanity key term would […]

Using Virtual Assistants – Many Hands Make Light Work

By |May 11th, 2016|

This article was contributed by Sean Drayton, Founder and Managing Director of Top SEO Pages.

With the fast paced lifestyle we all live in these days who would not want an extra hand with tasks such as bill paying, basic word processing, phone answering, appointment scheduling and calendar maintenance. Virtual Assistants are now becoming an ever […]

3 Proven Strategies To Get More Reviews In The Service Industry

By |April 26th, 2016|

Let’s face it, many of our online businesses are driven off of reviews.  Like it or not, they have become that painful backbone to the success of our business.  Can you blame the customers though? They like to do their due diligince to make sure they go with the best service.

The reason they’re a pain are […]

Do Real Estate Agents Need IDX?

By |April 21st, 2016|

Do I get IDX with my website? Do I need IDX? These are questions I get asked all the time from real estate agent clients. It’s always a frequent debate that is constantly arising when agents are interested in setting up a website.

First let’s start with defining what IDX is. IDX stands for Internet Data Exchange […]

5 Landing Page Tips to Increase Conversions on 2016

By |April 19th, 2016|

So your site is finally picking up some steam.  Traffic to your site has increased month over month and your visitors are all viable customers. The problem is your phone is not ringing and your email’s aren’t chiming. This usually means you have landing page issues. Potential customers are landing on your site only to […]

3 Tools To Come Up With Blog Topics

By |April 14th, 2016|

It’s called writers block. Every great blogger hit it eventually.  Many in the early stages of their career. That moment when you draw a blank about what to write. It hit me hard during my early blogging days. Sure, a simple Google search can result you in a bunch of tips for creating blog posts. […]

2016 SEO Ranking Factors Cheatsheet

By |April 12th, 2016|

Every year all of the major SEO firms analyze millions of Google searches to identify specific KPI’s to make your site rank for certain keywords. The fact of the matter is, every one of these sites themselves are so concerned with keeping up with their word count quota’s, they bombard their reports with data points […]

3 Innovative ways to collect Emails in 2016

By |April 7th, 2016|

 

Email marketing is more alive than ever. The one constant in this whole online marketing game has been email. As algorithms change and prices for PPC fluctuate, I can guarantee you that everyone checks their email everyday. If you are looking for a strategy to start marketing your business online it should be email. Email collection is […]

Link Building Strategy – .EDU Backlinks

By |April 5th, 2016|

I remember a time in the not so distant past where link building was just plugging a bunch of links into random sites and, with enough hyperlinks with the right anchor text, you webpage would rank for whatever keyword you’re vying for. The rule still applies today to some degree. I mean after all, in […]

An Introverts Guide to Engaging on Twitter

By |March 29th, 2016|

Part of running a successful online marketing strategy is engaging on Twitter. The only problem is, not everyone is a talkative extrovert that can create witty tweets.  Some of us quite folk are a little lost when it comes to conversing on the internet.  The idea of engaging to a complete stranger is little daunting. How […]

Essential Features for DJ Websites

By |March 23rd, 2016|

Long gone are the days where a DJ only need talent and a business card to get booked. Let’s face it, in this very competitive market where almost everyone is a DJ, you really need to stand out to get a gig. In addition to having a very active social media platform you also need to have a […]

5 Tips for Writing Great Email Newsletter Subjects

By |March 15th, 2016|

Every great email starts with a compelling subject line. Not only does it provide the recipient with insight about the email, but provides a call to action for the email to be opened. Great email subject titles lead to excellent email newsletter campaign open rates. Here are 5 tips to get people to open your […]

6 Claims Bogus SEO Companies Make

By |May 22nd, 2015|

The marketing landscape changed with the introduction of the internet. Now, businesses focus on gaining the upper hand both in traditional media and on search engines. Companies want to be visible to their next potential customer. And this is where hiring a search engine optimization company comes in. However, you have to be very careful […]

How to Maximize Local SEO Presence

By |May 22nd, 2015|

Everyone wants to be number one, especially when it comes to business. And so, being number one in search engine results is very crucial. But with all the companies all over the world buying for the top spot, it was logical for Google to make search results local-oriented. Here’s how your business can enhance your […]

Why Small Business Owners Need to Invest More in SEO

By |May 22nd, 2015|

Back in 2008, many business owners engaged in various SEO strategies such as keyword stuffing, bookmarking, paid links, duplicate content, etc. Sadly, after applying these tactics, they simply stopped and ignored the updates that Google implemented about SEO. Here are four reasons why small businesses should reconsider investing more on SEO and revisit their previous […]

How to incorporate Instagram in your Online Marketing Strategy

By |May 22nd, 2015|

Businesses nowadays are trying to keep up with the times, particularly in the realm of social media. That is why their online marketing strategy includes having a visible presence in certain social networking sites like Facebook and Twitter. But how about Instagram, the photo-sharing website? Do companies need to be there as well?

According to the […]

How to Make Your Next Blog Post Popular

By |May 22nd, 2015|

If you have been blogging for the same brand for a long period of time, I’m sure you’ve experienced hitting a brick wall – You don’t know what to write about anymore. Then, you ask yourself “Is this really something my audience/customers will actually read?” The answer to this question lies in the most obvious […]