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SQ1 Staff

About SQ1 Staff

Curated and contributed by the fam at Square 1 Group. We are a fun group of professionals that love the web, know marketing, have an eye for fashion, like to party, and partake in the casual drink!

What Makes Content Go Viral?

By |June 23rd, 2017|

Viral: relating to or involving an image, video, piece of information, etc., that is circulated rapidly and widely from one Internet user to another.

Source: https://www.google.com/search?q=viral+&ie=utf-8&oe=utf-8

Like a virus that takes over a body and spreads from person to person, viral content gains traction. It’s shared over and over, mentioned, commented on, liked, and by the time […]

How to Make Sure Your Videos Are Optimized for YouTube

By |June 16th, 2017|

Photo Credit: Bolsamania.com

Video content is valuable content. It’s captivating, it’s visual, and it has the power to go viral. YouTube’s creators capitalized on the video streaming trend early, and their prescience has paid off with a dominant share of the market and burgeoning advertising revenue. But how can you ensure that the video content you […]

How to Create the Perfect Blog

By |June 9th, 2017|

Improving your blogging skills will draw additional traffic to your website, will encourage people to follow your content on your website and on your social media, and will inspire potential customers to ask you questions. Communicating with your audience through a blog is crucial for your online branding and online presence; use your online marketing […]

Guest Post – The Top Five Business Challenges Facing Small Businesses and Ways to Fix Them

By |June 2nd, 2017|

Photo Credit: Huffingtonpost.com

Square 1 Group is a boutique agency, and we’ve worked hard to keep our entrepreneurial spirit a core part of our relationship with our clients. Small-business owners have a vested interest in creative problem-solving, and they often have a much narrower margin of error than their heftier counterparts in the same industry. In […]

What Is Canva and How Can it Help My Business

By |May 27th, 2017|

Canva is an online content creation tool for designing documents, marketing materials, and social media images. Founded in 2012, Canva makes it possible for those without traditional graphic design backgrounds to create materials for work, independent businesses, and personal documents. Self-titled as “Amazingly Simple Graphic Design Software,” Canva may be one of the tools you […]

How Interactive Storytelling Can Improve Your Content Marketing

By |May 20th, 2017|

As social media and online content grows in popularity, interactive storytelling is an essential skill marketers need to succeed this year. Online content marketers need to stay-up-to-date with the current trends. If you don’t stay current and unique, then your content will become buried in people’s newsfeeds. Use interactive storytelling to improve your content marketing […]

How to Repost on Instagram: Easy Ways to Reshare Content

By |May 13th, 2017|

Social media platforms that primarily allow users to share photos and videos are becoming incredibly popular. Not everyone wants to read through a lengthy status or articles; short-form, bite-size content is extremely engaging. Furthermore, visual content consistently performs better than textual content. Once you’re on Instagram, be sure that you are reposting content as well […]

Essential Skills that Marketers Need to Succeed This Year

By |May 6th, 2017|

It’s not enough to pull off a successful online marketing campaign. You got to have the skills and know-how to stay effective and competitive over time so users will continue to follow you and engage with your online content. Read on to learn about the essential skills marketers need in 2017 to carry out social […]

Top Social Media Sites and How Best to Utilize Them

By |April 29th, 2017|

You may have a Facebook page for your business and a Twitter, but have you considered creating a Snapchat and a Pinterest? Don’t sell your potential short. Read on to learn more about the top ways to generate leads on social media.

Photo Credit: https://www.mediabistro.com/wp-content/uploads/2016/10/SocialMediaMarketing.jpg

Facebook

Publishing a business page on Facebook is crucial. It allows potential customers […]

Infographics: When and How to Use Them

By |April 22nd, 2017|

No online marketing campaign is complete without valuable and engaging visual content like infographics. Visual media is the most effective form of content on social media networks, because it is eye-catching, appealing, and doesn’t take long to read. Demonstrate your value, develop your online presence, and promote your online branding by regularly posting infographics. Read […]

Ways to Generate More Leads & Customers Using Social Media Videos

By |April 15th, 2017|

Lights, camera, action! Developing and producing your own videos may be a new and intimidating endeavor. However, the increase in engagement and leads you’ll see coming through your creative lead generating social media ideas will be completely worth it!

Photo credit: http://www.portstephenstourism.com.au/reminder-free-tourism-australia-webinar-video-social-media/

It’s proven that videos on social media increase views and engagement for companies. According to […]

Creative lead generating ideas

By |April 8th, 2017|

Lead generation is the process of encouraging potential customers to take a look at your product and/or services. Generating leads can foster relationships that result in a conversion, or a sale for your business. It can be challenging, but there are many options available today with the various modes of communication there are online to […]

How to Create a Social Media Calendar

By |April 1st, 2017|

Image Credit: Nvim.org

If you don’t plan your social media output well in advance, you could find yourself scrambling for fresh content. Organization is especially important for businesses looking to publish a steady stream of content across multiple platforms, especially given that different social media networks have different “prime time” slots for maximum exposure.

Social content calendars […]

Social Media Best Practices

By |March 24th, 2017|

Social media is changing every day, and as it changes, it’s important to revise and update your social media marketing strategies. If you stay on top of the current trends and best practices, you’ll do your best to stay engaged with your customers and spread your reach to new customers. Activity on social media is […]

How to Use Video Marketing to Grow your Business

By |March 17th, 2017|

Video and visual content (infographics, photos, graphics, etc.) perform better online than plain text does. Videos bring in more online traffic, and ultimately, generate more leads and sales. Allow yourself and your brand to stand out by producing and publishing creative videos. The following are some ways to use video marketing to grow your business […]

Small Business Branding Success Stories

By |March 10th, 2017|

Everything starts out small – as these popular brands prove. With some initiative, hard work, and strategy, see how these small businesses developed their online branding to become successes on social media.

Beard Bib

Beard King is a great example of a company building its branding around a personality. Featured previously on the television shows The Doctors […]

Top brands on Instagram and what they are doing well

By |March 3rd, 2017|

Nearly half a billion users are on Instagram every month. This powerful platform reaches users with images paired with short messages and hashtags. Here we feature some of the top brands on Instagram and what they are doing well with strong examples of how to grow a social media following.

National Geographic (@natgeo)

National Geographic is […]

Phone or Email? When to Take Conversations Offline

By |February 28th, 2017|

Photo Credit: Remixreading.org

These days, most communication takes place online – either through the emails that fly back and forth during the business day, or through texts, messaging apps, and team management apps like Slack and Basecamp. Email communication is instantaneous and instantly archived, retrievable at the touch of a button.

Does the switch to digital correspondence […]

Key Web Design Terms Marketers Should Know

By |February 23rd, 2017|

Photo Credit: Pace.oregonstate.edu

Effective marketing is digital marketing – and these days, business owners are getting a crash course in digital media as they look for ways to expand their business and enhance their marketing strategy. The cornerstone of digital media is web design. Even if you’re working with a digital marketing firm, it’s best to […]

What Makes a Great Marketing Plan?

By |February 16th, 2017|

Image Credit: Alleywatch.com

Without a solid marketing plan, your products and services will never reach your customers. But how do you design a marketing plan that will expand your reach? How can you ensure that your financial and professional investment will pay off? How can you as a start-up or small company build a marketing plan […]

Using Social Media to Attract Talent

By |February 9th, 2017|

Photo Credit: Entrepreneur.com

Recruiters and job seekers are increasingly using social media to find jobs – and sites like Monster, Indeed, and LinkedIn are increasingly operating as social-media-integrated networks as opposed to isolated job search and professional development websites. “Social recruiting” is becoming more and more popular among employers looking for skilled, proactive talent – but […]

Top Five Personal Assistant Tools to Make Life Easier

By |February 2nd, 2017|

Photo Credit: Thenextweb.com

Are you a smaller company trying to make it on a lean staffing budget, or an independent consultant with a home office and a hectic schedule? In this post, we’ll tell you about the top five personal assistant tools on the market, so you can hand off the busywork and focus on building […]

Property Listing Pages – A Few Simple Tips

By |January 29th, 2017|

Photo Credit: Mortgageandfinancehelp.com

Real estate agencies are adapting their marketing techniques to follow consumers online. Clients will still use local papers to find open houses and other information, but most will start their house hunt at sites like Trulia and Redfin.

Property listings are the centerpiece of a successful real estate website. But what does a good […]

Get Comfortable Running a Meeting

By |January 26th, 2017|

Photo Credit: Business2community.com

Meetings are an inescapable part of office activity, and they can be a significant drag on time and morale if they’re not managed with care. In this post, we’ll talk you through some time-tested strategies for running a meeting.

Looking for more efficiency tips? Check out this post on time management for long and […]

How to Write the Perfect Blog Post

By |January 23rd, 2017|

Photo Credit: Freshworks.io

Photo Credit: Identitywebdesign.com

As you know, the best real estate agent websites incorporate frequent content updates. And as you probably also know, maintaining a blog on your site gives you the perfect channel for generating original content on a regular schedule.

But how do you create blog posts that will keep your clients engaged? Read […]

Optimizing Your Real Estate Website for Lead Conversion

By |January 20th, 2017|

Photo Credit: Identitywebdesign.com

These days, most of your customers will first contact you online, and the first glimpse they have of you as an agent will be through the home page for your real estate website. If you want to create a positive first impression, it’s important to create an online “front office” that’s polished and […]

Tips on Conducting a Content Audit and Why Your Company Needs One

By |January 16th, 2017|

Image Credit: Expresswriters.com

We’ve been talking about content this month on the Square 1 Group blog, and today we’re serving up some tips on how to conduct a content audit – and why your company should consider one. Why are content audits so crucial?

Avoiding a Content-tastrophe

Let’s say you’re trying to market yourself as a “full-service” real […]

What Defines Premium Real Estate Website Content?

By |January 12th, 2017|

Photo Credit: Geoffreymultimedia.com

As we’ve discussed in a recent post, premium content is an important feature of a real estate website.  But how do you define genuine quality, and how do you develop a consistent content creation strategy once you’ve decided what kinds of updates you want to publish on your website? In this post, we’ll […]

How to Become a Connector Instead of Networking

By |January 9th, 2017|

Image Credit: Ulpnet.com

Connectors are people with a special social talent. They serve as conduits within networks, bringing partners and teams together to create new and more powerful collaborations. If you’re lucky enough to have connectors in your social circle, your access to opportunities and information can increase exponentially. If you can become a connector, you […]

How to Create the Perfect Balance of Features for Your Real Estate Website

By |January 6th, 2017|

Photo credit: Webincomejournal.com

Gone are the days when real estate agents could rely on footwork to cultivate clients – today, more than ninety percent of your prospective clients will begin their search online. As they work with you to zero in on a property, they’ll likely continue to seek information from real-estate and neighborhood information sites. […]

Easier Client Communication with Gmail Plugins

By |January 3rd, 2017|

Photo Credit: Linkedin.com

Gmail has quickly become one of the most popular email clients on the market – in 2016, Google announced that Gmail had more than 1 billion monthly active users. Read on for a shortlist of Gmail plugins you can use to streamline professional communication, and increase efficiency!

Looking for some tips on writing business […]

Keyboard or Pen – Which is Better?

By |December 27th, 2016|

Photo Credit: Dolunai.com

Did you know that scents can be used as memory aids? One study at found that participants could create a mnemonic loop by smelling familiar scents like lavender or mint, improving recall when their knowledge was tested hours later. Students may be able to boost their grades by chewing spearmint gum when they […]

Facebook Ads That Really Work – And Why

By |December 22nd, 2016|

Image Credit: Sproutsocial.com

Facebook’s universal appeal make it a powerful resource for businesses looking to reach new customers. Facebook is well aware of its unique marketing value, and has met the demand with a comprehensive menu of advertising options. In this post, we’ll take a look at the best formats for Facebook ads, so that you […]

Proven Ways to Stay Focused in a Busy Office

By |December 15th, 2016|

Image Credit: Najagists.com

We all dream of a spacious corner office, but how do you stay on task while you’re hard at work at a cubicle or open-plan layout? Read on for a rundown of the best ways to maintain focus even in a bustling office.

Traveling for the holidays? Read our tips for sorting through a […]

Building a Brand One Tweet at a Time

By |December 8th, 2016|

Image Credit: Entrepreneur.com

From ice-cream parlors to grumpy cats, everyone’s on Twitter. Along with Facebook, Instagram, and Snapchat, the ubiquity of this bite-size social media outlet makes it an important part of your company’s online presence. But how do you turn a Twitter account into part of your brand? Here are some tips for using Twitter […]

Engage Your Audience with Twitter Polls

By |December 1st, 2016|

Twitter Polls are a fun option for engaging your target audience in an entertaining and engaging way with content they really crave. A Twitter Poll is basically a survey in the form of a normal Tweet; it can be created from the same online form in which you type any Tweet, either on a desktop […]

How to Grow Your Business with Networking

By |November 25th, 2016|

Initially, teaming up in the business world may feel counter productive. Afterall, why would you want to help the competition? We definitely understand that instinct. However, consider the benefits you could enjoy by networking with other businesses and marketers. If two businesses have a common interest or goal, they can help each other achieve it […]

What Content Does Your Audience Really Crave?

By |November 17th, 2016|

With all of the content on the Internet, the members of your online audience have no problem finding content to fill their time. That’s why it’s important as social media campaigners to understand what kind of content your audience really craves, so you can produce and publish content people will actually consume and interact with.

Photo […]

Holiday Home Sales – Pros and Cons of Listing Your Home During the Holidays

By |November 14th, 2016|

Photo Credit: Blog.kw.com

Are you thinking about keeping your home on the market for November and December, but not sure whether it’ll be worth your while? In this post, we’ll take a look at the costs and benefits of listing your home during the holiday season.

Many realtors still recommend that sellers not attempt to list their […]

Simple, Beneficial Marketing Partnerships

By |November 10th, 2016|

Marketing a small business online can be challenging when you aren’t working with the same resources as the big name competitors. However, that doesn’t mean you can’t make your efforts go a long way with some strategic creativity in your marketing campaigns. One simple way to increase the impact of your online marketing efforts is […]

Become an Expert Social Media Campaigner

By |November 3rd, 2016|

What is a Social Media Campaigner? It’s exactly what it sounds like: someone who manages social media campaigns in digital marketing. Social media campaigns are similar to other types of marketing campaigns, but they are focused on promotion and building relationships via different social media networks. You can also think of a Social Media Campaigner […]

How to Use Snapchat for Business

By |October 27th, 2016|

Social media marketing is the new television commercial in the business world. If you want to get your services and your products in front of consumers, social media advertising is a powerful tool. While developing and deploying a social media marketing plan, do not underestimate the power of Snapchat, a widely popular app that is […]

What are the Best Brands on Instagram & What Are They Doing Right?

By |October 20th, 2016|

Instagram is a powerful social platform with hundreds of millions of visitors and users logging on every day. As social media marketing becomes integral to your marketing strategy, consider whether or not your online marketing efforts should tap into Instagram’s marketing potential.

Posting a visual image with a short message on Instagram sends a direct message. […]

Tips to Help Boost a Blog Post’s Organic Ranking

By |October 13th, 2016|

Blogging is an excellent way to increase traffic to your website and to engage readers. Most importantly, a blog should provide unique and valuable content that will increase click-through rates, traffic, and encourage visitors to stay on your website. There are many reasons to implement a blog in your business. The following goes over tips […]

How to Create Effective ‘Welcome’ Emails

By |October 6th, 2016|

Welcoming someone to your digital newsletter, or to your company’s emails in general, is a meaningful step in the email marketing process that many marketers find successful. The following are some ways to craft effective welcome emails for your email list. They can also be used as tips for improving your current welcome email strategy.

Photo […]

Are Your Sales and Marketing Campaigns Aligned?

By |October 3rd, 2016|

Image Credit: Linkedin.com

Sales and marketing alignment, also known as smarketing, is much more than the sum of its parts. Especially as your company grows, it’s important to establish and maintain these connections. In this post, we’ll discuss ways to ensure that your sales and marketing campaigns are working together to create lasting success.

Shared Definitions

Sales […]

What Can a Blog Do for Your Business?

By |September 30th, 2016|

Image Credit: becomeablogger.com

Blogs are a popular form of marketing content, adding color and personality to websites for companies selling everything from high-end imported bicycles to pink peppercorns to solar panels. What are some of the advantages of blogging? In this post, we’ll look at the value a blog adds to your business’s online presence, […]

When to Hire a Professional Marketer

By |September 26th, 2016|

Image Credit: Mobilemarketingwatch.com

Whether you’re a start-up or an established business, you want to keep overhead low. It can be hugely tempting to bring as much work in-house as possible. And if you’re a small firm or a one-person venture, you naturally want to complete as much work as possible yourself.

Click here to learn more about […]

What Is SEO and How to Improve It on Your Site

By |September 23rd, 2016|

Image Credit: Outsourcingbusinessplan.blogspot.com

Search Engine Optimization, or SEO, is one of the most effective digital marketing tools any company can have. But what is SEO, and how can you incorporate it into your company’s online presence? In this post, we’ll look at the ins and outs of SEO, and show you some techniques for improving SEO […]

How to Get Caught Up on Email After Vacation

By |September 20th, 2016|

The word “email” can invoke stress at the worst of times, especially when you’re heading back to the office after a long vacation. Managing large amounts of email can be challenging, but there are some tips and tricks for getting it done and out of the way by using some creative time management.

Photo Credit: http://www.fluxmagazine.com/wp-content/uploads/2016/04/Email-Web-1.jpg

First […]

Time Management Tips for Long and Short Term Projects

By |September 16th, 2016|

“We have so much time and so little to do. Strike that, reverse it.”  -Roald Dahl

Photo Credit: http://www.smead.com/images/organomics/articles/1685/main.jpg

If only the above quote were true! Many of us suffer from the feeling that we would do so much, if only we had more time in a day! Whatever your goals are – if you want […]

What Is Digital Marketing?

By |September 13th, 2016|

Digital marketing is the use of digital technology for marketing products and services online or on smart devices. Anything you do online or with digital devices to market yourself is digital marketing.

Digital marketing allows you to connect with leads online, target multiple audiences efficiently and effectively, extend your reach, and educate consumers on what you […]

Latest Trends in Email Strategy

By |September 8th, 2016|

Online marketing changes every year, and sometimes every day. It’s crucial to keep up with the trends to stay relevant and current (like 12 Different Types of Marketing Email You Could Be Sending). Email marketing is one of many areas in which this is super important; it can help you stand out amongst your competitors, […]

Marketing Automation: How to Implement it and Why it’s Beneficial

By |August 30th, 2016|

Marketing automation refers to software and digital platforms that allow a marketing department to improve productivity and to automate repetitive tasks. Marketing automation software is an excellent choice for streamlining and making marketing tasks faster. Like a CRM (customer relationship management) platform, marketing automation allows you and your marketing team to execute and track emails, […]

Do You Know the Difference Between Email Delivery vs. Deliverability?

By |August 24th, 2016|

Email marketing is a must-have for your digital marketing strategy – these days, many if not most of your customers will only interact with you online. Anti-spam and scam safeguards are more aggressive than ever, and they can put a major cramp in your email marketing mojo. How do you ensure that your emails get […]

Call-to-Action: Why This Is Critical for Your Marketing

By |August 22nd, 2016|

A “Call-to-Action” turns every message to your customers into an imperative that motivates a response. Why is this technique so important? In this post, we’ll look at some of the advantages of a Call-to-Action, and explore ways that you can incorporate this powerful rhetorical tool into your marketing strategy.

Image Credit: The Daily Egg (https://blog.crazyegg.com/2013/07/24/call-to-action-examples)

Click here […]

The Difference Between Earned, Owned, and Paid Media

By |August 20th, 2016|

Media coverage is valuable to any company, especially a startup looking to build its brand and publicize its products and services. But all media isn’t created equal. In this post, we’ll look at the differences between three major types of media – earned, owned, and paid.

Image Credit: Track Maven (http://trackmaven.com/blog/2016/04/introducing-paid-content-detection)

What is Earned Media?

Earned media is […]

Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

By |August 18th, 2016|

Email marketing is a tested strategy for engaging new leads and keeping loyal customers in the loop. Unfortunately, sales emails often don’t get opened at all, banished to the recycling bin before customers bother to read your pitches and updates. How do you fix that problem? Read on for some suggestions on the best way […]

12 Different Types of Marketing Email You Could Be Sending

By |August 16th, 2016|

Email marketing is the most direct way to reach and convert leads, a proven way to develop a longstanding relationship with your customers. But how can you diversify your email marketing campaign to garner interest from a variety of customers? Read on for some examples of innovative marketing email formats!

Image Credit: AWC Media (http://www.awcmedia.com/email-marketing)

Welcome […]

Best Practices for Writing Catchy Email Subject Lines

By |August 14th, 2016|

Email marketing is effective marketing, but most marketing emails get sent to the spam folder or the recycling bin without a second glance. A captivating subject line means the difference between instant deletion and lead conversion. How can you ensure that your marketing emails get read? Read on for some tips on writing email subject […]

How to Get Subscribers for Your Blog – Seven Fresh Ideas

By |August 12th, 2016|

Blogging is a crucial part of an online marketing strategy, allowing you to connect with readers and get important information on how your products and services stack up with customers. But in order for your content to make an impact, people have to read, comment, and share. How do you gain subscribers? Let’s take a […]

How to Improve Business Efficiency through Mobile Apps

By |August 10th, 2016|

We live in a mobile technology era. Businesses are beginning to understand that mobile solutions are necessary for development within the company, as well as brand promotion. Across the world, phones are becoming more accessible than even a basic computer. With competition constantly improving as well, new needs continue to surface.  In order for businesses […]

Why Is Brand Consistency Important?

By |August 8th, 2016|

Every business has a brand. In a nutshell, a brand is the impression you give people, intentional or not – the ideas and images that come to mind when customers see your name. A recognized brand starts with a strong logo supported by consistent messaging across platforms. Over time, these messages cement attitudes and opinions […]

Tips for Managing an Online Community

By |August 4th, 2016|

From tropical fish fanciers to open-source graphic artists, millions of people have congregated online to discuss shared interests. These communities provide ideal opportunities for targeted marketing – and their passionate interest offers a wealth of expert market research and testing information. How can you manage an online community effectively?

Photo Credit: Social Business News (http://www.socialbusinessnews.com/warning-not-having-an-online-community-is-costing-you-money)

Click here […]

Budget Friendly Ways to Create Videos for Instagram

By |August 2nd, 2016|

Embedding and streaming videos is easier than ever before – and Instagram has made it a snap to create eye-catching, shareable video content. But how do you generate cost-effective content, especially if you’re a start-up? We’ve put together the best ways to create videos for Instagram without breaking the bank!

Photo Credit: My World Films (http://www.myworldfilms.co.uk/how-to-make-videos-with-instagram)

Click […]

Is My Website Search Engine Optimized?

By |July 29th, 2016|

Your website is an invaluable tool for reaching customers, especially since most people begin their purchase journey with extensive research online. But all the work you’ve put into creating a streamlined site and effective landing page will get you nowhere if search engines can’t find your website. In this post, we’ll take a look at […]

A Quick Tutorial on Facebook Advertising – Part Two

By |July 26th, 2016|

Targeting Customers on Facebook Advertising

Facebook became famous through one simple idea: the social network, which allows users to arrange online networks by region, interest, and multiple circles of “friends.” Facebook Advertising offers companies an invaluable way to use these same network connections to spread the word about their services and products. In this tutorial, we’ll […]

A Quick Tutorial on Facebook Advertising – Part One

By |July 22nd, 2016|

Designing an Ad on Facebook Advertising

Facebook’s universal presence gives it universal appeal for digital marketing – content is easy to share, comment on, and like. With a few simple steps, you can leverage Facebook’s massive social media platform to create dynamic advertising campaigns.

Image Credit: 3BugMedia (http://3bugmedia.com/powerful-facebook-advertising-targeting)

Go here to learn more about using social media networks […]

Steps to Developing an Inbound Marketing Plan

By |July 15th, 2016|

Inbound marketing is about getting customers to come to you – creating content that influences buyers to seek you out and learn more about your company. This marketing strategy utilizes multiple techniques: content writing, social media, search engine optimization, web design, graphic design, email marketing, conversion rate optimization, and more. Read on to learn how […]

How to Incorporate Snapchat into Your Marketing Plan

By |July 7th, 2016|

Snapchat’s stylized ghost icon is ubiquitous these days, as the teen favorite messaging app has gained popularity with a much broader fan base – most recently, Snapchat has entered into advertising partnerships with 20th Century Fox, Buzzfeed, and the NFL. How can you make the most of this friendly ghost? We’ve put together a strategy […]

Proven Strategies for Growing and Engaging Your Social Media Networks

By |June 28th, 2016|

Social media is an indispensable part of marketing – but how do you leverage your social-media networks for optimal exposure and interest? Read on for some tips on using social media networks to your best advantage.

Photo Credit: FongZa Santhiti

Consistent Content

Your customers will probably be checking social media feeds multiple times per day. This can work […]

Incorporating Videos into Your Marketing

By |June 22nd, 2016|

Video content is memorable – and shareable. Studies show that content that incorporates video is more likely to be shared than text alone, and that people spend more time looking at a page with embedded video. Adding video to your marketing strategy will pull traffic to your site and give you a way to introduce […]

Does Your Website Help Your Business Build Trust?

By |June 15th, 2016|

Online business is business as usual these days, and your website is the port of entry for most if not all of your customers. But as online activity has increased, so have customer concerns about professionalism and security. Identity theft, data theft, malware, phishing, misleading ads, and shoddy service: savvy consumers will be on the […]

How to Expand Your Business Network

By |June 8th, 2016|

Succeeding in business is about making connections.  But how do you reach out, especially when you’re just getting started?  Read on for some advice on the best way to broaden your professional network.

Photo Credit: Newtown Business Network (http://newtownbusinessnetwork.com)

Strategic Social Networking

If you can establish a digital presence on a platform like Twitter or Facebook, you can […]

How to Make Your Sales Emails More Effective

By |May 27th, 2016|

Email campaigns are a staple of online marketing (hyperlink: http://square1grp.com/how-to-launch-an-email-campaign), but how do you make sure that yours are reaching customers? Read on for some tips on crafting sales emails with maximum impact!

Photo credit: Mobe (mobe.com)

Hire a Digital Secretary

Email marketing is a great way to stay in contact with your customer base, but it can […]

What Is Facebook Live and Why Do I Need It?

By |May 20th, 2016|

Facebook is ubiquitous these days; members use the site to chat, plan parties, stay in touch with family and friends, and read updates on local and international news. Many companies have joined Facebook to reach customers through this versatile social media platform. Its user-friendly interface offers a great way for businesses to collect customer feedback […]

How to Create Quality Content for Your Social Media Marketing

By |May 13th, 2016|

Social media marketing is about providing your customers with eye-catching visuals and captivating updates so that they’ll keep coming back. Read on for some tips on creating high-quality social media content!

Image credit: Blue Fountain Media (http://www.bluefountainmedia.com/blog/social-media-content-management-what-works-for-each-channel)

First, remember that your customers will probably develop a relationship with you online. These days, the overwhelming majority of customers […]

The Best Apps for Marketing Your Business

By |May 2nd, 2016|

Thanks to the explosion of mobile app technology, business owners can take advantage of innovative programs specifically designed for digital marketing. Are you hoping to expand your toolkit and expand your marketing strategy? Read on for a list of the top marketing apps created by and for business owners!

Image credit: Matchboard.com (http://www.matchboard.com.au/MatchBoard/Forms/ArticlesList.aspx)

Mail Chimp – Mailchimp.com

Organization […]

Are Your Marketing Emails Compliant with Anti-Spam Regulations?

By |April 28th, 2016|

Do you want to make sure that your emails aren’t breaking regulations designed to trap spammers? Read on for some simple rules that will keep your digital marketing campaign above-board and on-target!

Photo Credit: Volusion.com (http://www.volusion.com/ecommerce-blog/articles/spam-email-security-tips)

What Does the Law Say?

The CAN-SPAM Act governs federal regulations for business emails – including email marketing campaigns. We’ve summarized CAN-SPAM’s […]

Top Small Business Marketers to Follow on Twitter

By |April 25th, 2016|

Small Business Marketing means small business networking.  Twitter has developed into a fast-paced social networking platform, where people can share thoughts, updates, and ideas.  Read on for a list of small-business marketers to follow on twitter!

Photo Credit: Theodysseyonline.com (http://theodysseyonline.com/missouri/twitter-celebrated-10-years-ofbeing-twitter/378536)

Melinda Emerson – @SmallBizLady

Melinda Emerson is the author of Become Your Own Boss and the host of […]

Top Ten Resources for Small Business Marketing

By |April 22nd, 2016|

In order to beat the competition, small businesses need to keep on top of innovative marketing strategies so that they can take advantage of opportunities as they arise.  Are you looking for resources to help you maximize your marketing power?  Read on for a list of indispensable marketing tools for small-business entrepreneurs!

Photo Credit: Huffingtonpost.com (http://www.huffingtonpost.com/toby-nwazor/4-reasons-smart-small-bus_b_9035116.html)

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How to Launch an Email Campaign

By |April 15th, 2016|

Email marketing has evolved into a crucial asset in a multi-stage marketing strategy. Companies utilize detailed information about customer demographics, preferences, and interests to personalize their brand.

We’ll help you navigate the ins and outs of these new features so that you can develop an email marketing campaign that increases your reach and raises your profile. […]

The Top Reasons Why People May Not Trust Your Website

By |April 12th, 2016|

These days, websites are standard issue for companies of all sizes – but how do you make sure that your website is serving your business? In this post, we’ll look at ways your website might not be supporting you.

Photo credit: Website Profit Explosion (http://www.websiteprofitexplosion.com/2015/06/why-your-website-doesnt-generate-more-cash)

Back to Basics

Your website should create a strong and unified impression from […]

How to Create Your Own Podcast

By |April 8th, 2016|

Podcasts give you a way to create on-demand audio content and grow a fanbase online. Want to get in on this cutting-edge medium? Read on for step-by-step instructions on recording and broadcasting your own podcasts.

Photo credit: Buildfire.com (http://buildfire.com/15-podcasts-for-smes)

Let’s Start from the Very Beginning

First, come up with a topic. This can be as simple as an […]

How do choose the best industry events to attend

By |March 28th, 2016|

Conferences and trade shows are a time-honored way for companies to publicize their business, make important connections with industry leaders, and develop relationships with new clients.  More than 1,500 events take place in the United States each year.  But how do you decide which events are the best fit for you?  Read on for some […]

Top e-marketing trends for small businesses

By |March 21st, 2016|

The advent of the internet has allowed small businesses market to customers around the world.  What are some of the latest trends in e-marketing for small businesses?  Read on for some recent developments in online advertising.

Photo credit: GroupHigh.com (http://www.grouphigh.com/blog/my-new-favoriteting-resource)

Just Google It!

Google, Bing, and Yahoo help companies to establish a foothold in a competitive market by […]

Low-Budget Marketing Ideas for Small Businesses

By |March 14th, 2016|

Business owners know that success means savings.  But how do you “buy customers” on a small budget?  Read on for some tips on how you can build your brand without breaking the bank.

Photo credit: biznessapps.com (https://www.biznessapps.com/blog/10-awesome-apps-for-small-businesses)

Social Media: What We’re Talking About

Social networking sites have transformed communications and media. If you’re reading this, chances are you […]

How Users Search for Local Businesses Online

By |January 22nd, 2016|

Online searches to find local businesses are now more common than ever before. Search Engine Land’s Local Consumer Review Survey, representative of a wide range of ages and races, revealed that users are now just as likely to search the internet when looking for a local business as they are to seek out personal recommendations. […]

How to Choose between SEO and Social Media

By |January 15th, 2016|

In today’s world of online marketing, it can be a challenge for small businesses to choose between SEO and social media. Where are you putting your marketing dollars, and how do you  decide where to prioritize for small businesses trying to improve online marketing and SEO?

In an ideal world, any online marketing strategy includes heavy […]