No online marketing campaign is complete without valuable and engaging visual content like infographics. Visual media is the most effective form of content on social media networks, because it is eye-catching, appealing, and doesn’t take long to read. Demonstrate your value, develop your online presence, and promote your online branding by regularly posting infographics. Read […]
Lead generation is the process of encouraging potential customers to take a look at your product and/or services. Generating leads can foster relationships that result in a conversion, or a sale for your business. It can be challenging, but there are many options available today with the various modes of communication there are online to […]
Video and visual content (infographics, photos, graphics, etc.) perform better online than plain text does. Videos bring in more online traffic, and ultimately, generate more leads and sales. Allow yourself and your brand to stand out by producing and publishing creative videos. The following are some ways to use video marketing to grow your business […]
Everything starts out small – as these popular brands prove. With some initiative, hard work, and strategy, see how these small businesses developed their online branding to become successes on social media.
Beard King is a great example of a company building its branding around a personality. Featured previously on the television shows The Doctors […]
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These days, most communication takes place online – either through the emails that fly back and forth during the business day, or through texts, messaging apps, and team management apps like Slack and Basecamp. Email communication is instantaneous and instantly archived, retrievable at the touch of a button.
Does the switch to digital correspondence […]
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Effective marketing is digital marketing – and these days, business owners are getting a crash course in digital media as they look for ways to expand their business and enhance their marketing strategy. The cornerstone of digital media is web design. Even if you’re working with a digital marketing firm, it’s best to […]
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Without a solid marketing plan, your products and services will never reach your customers. But how do you design a marketing plan that will expand your reach? How can you ensure that your financial and professional investment will pay off? How can you as a start-up or small company build a marketing plan […]
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Recruiters and job seekers are increasingly using social media to find jobs – and sites like Monster, Indeed, and LinkedIn are increasingly operating as social-media-integrated networks as opposed to isolated job search and professional development websites. “Social recruiting” is becoming more and more popular among employers looking for skilled, proactive talent – but […]
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Are you a smaller company trying to make it on a lean staffing budget, or an independent consultant with a home office and a hectic schedule? In this post, we’ll tell you about the top five personal assistant tools on the market, so you can hand off the busywork and focus on building […]
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Real estate agencies are adapting their marketing techniques to follow consumers online. Clients will still use local papers to find open houses and other information, but most will start their house hunt at sites like Trulia and Redfin.
Property listings are the centerpiece of a successful real estate website. But what does a good […]
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Meetings are an inescapable part of office activity, and they can be a significant drag on time and morale if they’re not managed with care. In this post, we’ll talk you through some time-tested strategies for running a meeting.
Looking for more efficiency tips? Check out this post on time management for long and […]
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As you know, the best real estate agent websites incorporate frequent content updates. And as you probably also know, maintaining a blog on your site gives you the perfect channel for generating original content on a regular schedule.
But how do you create blog posts that will keep your clients engaged? Read […]
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These days, most of your customers will first contact you online, and the first glimpse they have of you as an agent will be through the home page for your real estate website. If you want to create a positive first impression, it’s important to create an online “front office” that’s polished and […]
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We’ve been talking about content this month on the Square 1 Group blog, and today we’re serving up some tips on how to conduct a content audit – and why your company should consider one. Why are content audits so crucial?
Avoiding a Content-tastrophe
Let’s say you’re trying to market yourself as a “full-service” real […]
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As we’ve discussed in a recent post, premium content is an important feature of a real estate website. But how do you define genuine quality, and how do you develop a consistent content creation strategy once you’ve decided what kinds of updates you want to publish on your website? In this post, we’ll […]
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Connectors are people with a special social talent. They serve as conduits within networks, bringing partners and teams together to create new and more powerful collaborations. If you’re lucky enough to have connectors in your social circle, your access to opportunities and information can increase exponentially. If you can become a connector, you […]
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Gone are the days when real estate agents could rely on footwork to cultivate clients – today, more than ninety percent of your prospective clients will begin their search online. As they work with you to zero in on a property, they’ll likely continue to seek information from real-estate and neighborhood information sites. […]
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Gmail has quickly become one of the most popular email clients on the market – in 2016, Google announced that Gmail had more than 1 billion monthly active users. Read on for a shortlist of Gmail plugins you can use to streamline professional communication, and increase efficiency!
Looking for some tips on writing business […]
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Did you know that scents can be used as memory aids? One study at found that participants could create a mnemonic loop by smelling familiar scents like lavender or mint, improving recall when their knowledge was tested hours later. Students may be able to boost their grades by chewing spearmint gum when they […]
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We all dream of a spacious corner office, but how do you stay on task while you’re hard at work at a cubicle or open-plan layout? Read on for a rundown of the best ways to maintain focus even in a bustling office.
Traveling for the holidays? Read our tips for sorting through a […]
Initially, teaming up in the business world may feel counter productive. Afterall, why would you want to help the competition? We definitely understand that instinct. However, consider the benefits you could enjoy by networking with other businesses and marketers. If two businesses have a common interest or goal, they can help each other achieve it […]
With all of the content on the Internet, the members of your online audience have no problem finding content to fill their time. That’s why it’s important as social media campaigners to understand what kind of content your audience really craves, so you can produce and publish content people will actually consume and interact with.
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Are you thinking about keeping your home on the market for November and December, but not sure whether it’ll be worth your while? In this post, we’ll take a look at the costs and benefits of listing your home during the holiday season.
Many realtors still recommend that sellers not attempt to list their […]
Marketing a small business online can be challenging when you aren’t working with the same resources as the big name competitors. However, that doesn’t mean you can’t make your efforts go a long way with some strategic creativity in your marketing campaigns. One simple way to increase the impact of your online marketing efforts is […]
Blogging is an excellent way to increase traffic to your website and to engage readers. Most importantly, a blog should provide unique and valuable content that will increase click-through rates, traffic, and encourage visitors to stay on your website. There are many reasons to implement a blog in your business. The following goes over tips […]
Welcoming someone to your digital newsletter, or to your company’s emails in general, is a meaningful step in the email marketing process that many marketers find successful. The following are some ways to craft effective welcome emails for your email list. They can also be used as tips for improving your current welcome email strategy.
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Sales and marketing alignment, also known as smarketing, is much more than the sum of its parts. Especially as your company grows, it’s important to establish and maintain these connections. In this post, we’ll discuss ways to ensure that your sales and marketing campaigns are working together to create lasting success.
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Blogs are a popular form of marketing content, adding color and personality to websites for companies selling everything from high-end imported bicycles to pink peppercorns to solar panels. What are some of the advantages of blogging? In this post, we’ll look at the value a blog adds to your business’s online presence, […]
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Whether you’re a start-up or an established business, you want to keep overhead low. It can be hugely tempting to bring as much work in-house as possible. And if you’re a small firm or a one-person venture, you naturally want to complete as much work as possible yourself.
Click here to learn more about […]
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Search Engine Optimization, or SEO, is one of the most effective digital marketing tools any company can have. But what is SEO, and how can you incorporate it into your company’s online presence? In this post, we’ll look at the ins and outs of SEO, and show you some techniques for improving SEO […]
The word “email” can invoke stress at the worst of times, especially when you’re heading back to the office after a long vacation. Managing large amounts of email can be challenging, but there are some tips and tricks for getting it done and out of the way by using some creative time management.
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“We have so much time and so little to do. Strike that, reverse it.” -Roald Dahl
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If only the above quote were true! Many of us suffer from the feeling that we would do so much, if only we had more time in a day! Whatever your goals are – if you want […]
Digital marketing is the use of digital technology for marketing products and services online or on smart devices. Anything you do online or with digital devices to market yourself is digital marketing.
Digital marketing allows you to connect with leads online, target multiple audiences efficiently and effectively, extend your reach, and educate consumers on what you […]
Online marketing changes every year, and sometimes every day. It’s crucial to keep up with the trends to stay relevant and current (like 12 Different Types of Marketing Email You Could Be Sending). Email marketing is one of many areas in which this is super important; it can help you stand out amongst your competitors, […]
Marketing automation refers to software and digital platforms that allow a marketing department to improve productivity and to automate repetitive tasks. Marketing automation software is an excellent choice for streamlining and making marketing tasks faster. Like a CRM (customer relationship management) platform, marketing automation allows you and your marketing team to execute and track emails, […]
Email marketing is a must-have for your digital marketing strategy – these days, many if not most of your customers will only interact with you online. Anti-spam and scam safeguards are more aggressive than ever, and they can put a major cramp in your email marketing mojo. How do you ensure that your emails get […]
A “Call-to-Action” turns every message to your customers into an imperative that motivates a response. Why is this technique so important? In this post, we’ll look at some of the advantages of a Call-to-Action, and explore ways that you can incorporate this powerful rhetorical tool into your marketing strategy.
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Click here […]
Media coverage is valuable to any company, especially a startup looking to build its brand and publicize its products and services. But all media isn’t created equal. In this post, we’ll look at the differences between three major types of media – earned, owned, and paid.
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What is Earned Media?
Earned media is […]
Email marketing is a tested strategy for engaging new leads and keeping loyal customers in the loop. Unfortunately, sales emails often don’t get opened at all, banished to the recycling bin before customers bother to read your pitches and updates. How do you fix that problem? Read on for some suggestions on the best way […]
Email marketing is the most direct way to reach and convert leads, a proven way to develop a longstanding relationship with your customers. But how can you diversify your email marketing campaign to garner interest from a variety of customers? Read on for some examples of innovative marketing email formats!
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Email marketing is effective marketing, but most marketing emails get sent to the spam folder or the recycling bin without a second glance. A captivating subject line means the difference between instant deletion and lead conversion. How can you ensure that your marketing emails get read? Read on for some tips on writing email subject […]
Blogging is a crucial part of an online marketing strategy, allowing you to connect with readers and get important information on how your products and services stack up with customers. But in order for your content to make an impact, people have to read, comment, and share. How do you gain subscribers? Let’s take a […]
We live in a mobile technology era. Businesses are beginning to understand that mobile solutions are necessary for development within the company, as well as brand promotion. Across the world, phones are becoming more accessible than even a basic computer. With competition constantly improving as well, new needs continue to surface. In order for businesses […]
Every business has a brand. In a nutshell, a brand is the impression you give people, intentional or not – the ideas and images that come to mind when customers see your name. A recognized brand starts with a strong logo supported by consistent messaging across platforms. Over time, these messages cement attitudes and opinions […]
From tropical fish fanciers to open-source graphic artists, millions of people have congregated online to discuss shared interests. These communities provide ideal opportunities for targeted marketing – and their passionate interest offers a wealth of expert market research and testing information. How can you manage an online community effectively?
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Click here […]
Embedding and streaming videos is easier than ever before – and Instagram has made it a snap to create eye-catching, shareable video content. But how do you generate cost-effective content, especially if you’re a start-up? We’ve put together the best ways to create videos for Instagram without breaking the bank!
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Your website is an invaluable tool for reaching customers, especially since most people begin their purchase journey with extensive research online. But all the work you’ve put into creating a streamlined site and effective landing page will get you nowhere if search engines can’t find your website. In this post, we’ll take a look at […]
Targeting Customers on Facebook Advertising
Facebook became famous through one simple idea: the social network, which allows users to arrange online networks by region, interest, and multiple circles of “friends.” Facebook Advertising offers companies an invaluable way to use these same network connections to spread the word about their services and products. In this tutorial, we’ll […]
Designing an Ad on Facebook Advertising
Facebook’s universal presence gives it universal appeal for digital marketing – content is easy to share, comment on, and like. With a few simple steps, you can leverage Facebook’s massive social media platform to create dynamic advertising campaigns.
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Go here to learn more about using social media networks […]
Inbound marketing is about getting customers to come to you – creating content that influences buyers to seek you out and learn more about your company. This marketing strategy utilizes multiple techniques: content writing, social media, search engine optimization, web design, graphic design, email marketing, conversion rate optimization, and more. Read on to learn how […]
Snapchat’s stylized ghost icon is ubiquitous these days, as the teen favorite messaging app has gained popularity with a much broader fan base – most recently, Snapchat has entered into advertising partnerships with 20th Century Fox, Buzzfeed, and the NFL. How can you make the most of this friendly ghost? We’ve put together a strategy […]
Social media is an indispensable part of marketing – but how do you leverage your social-media networks for optimal exposure and interest? Read on for some tips on using social media networks to your best advantage.
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Your customers will probably be checking social media feeds multiple times per day. This can work […]
Video content is memorable – and shareable. Studies show that content that incorporates video is more likely to be shared than text alone, and that people spend more time looking at a page with embedded video. Adding video to your marketing strategy will pull traffic to your site and give you a way to introduce […]
Online business is business as usual these days, and your website is the port of entry for most if not all of your customers. But as online activity has increased, so have customer concerns about professionalism and security. Identity theft, data theft, malware, phishing, misleading ads, and shoddy service: savvy consumers will be on the […]
Succeeding in business is about making connections. But how do you reach out, especially when you’re just getting started? Read on for some advice on the best way to broaden your professional network.
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Strategic Social Networking
If you can establish a digital presence on a platform like Twitter or Facebook, you can […]
Email campaigns are a staple of online marketing (hyperlink: http://square1grp.com/how-to-launch-an-email-campaign), but how do you make sure that yours are reaching customers? Read on for some tips on crafting sales emails with maximum impact!
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Hire a Digital Secretary
Email marketing is a great way to stay in contact with your customer base, but it can […]
Last week I wrote a post regarding the benefits of long-tail keywords. They are the low hanging fruit to any SEM strategy and are often overlooked by most novice marketers. Here’s a quick little strategy you can take home with regards to building out long-tail keywords into your online marketing strategy.
Long-Tail Landing Pages
Hop on to […]
Facebook is ubiquitous these days; members use the site to chat, plan parties, stay in touch with family and friends, and read updates on local and international news. Many companies have joined Facebook to reach customers through this versatile social media platform. Its user-friendly interface offers a great way for businesses to collect customer feedback […]
Often times most people fall in love with what we in the industry call ‘vanity’ key terms. Vanity key terms are words or phrases that describe what a company is trying to sell. If you’re a Realtor then a vanity key term would be ‘real estate’. If you’re a lawyer a vanity key term would […]
This article was contributed by Sean Drayton, Founder and Managing Director of Top SEO Pages.
With the fast paced lifestyle we all live in these days who would not want an extra hand with tasks such as bill paying, basic word processing, phone answering, appointment scheduling and calendar maintenance. Virtual Assistants are now becoming an ever […]
Thanks to the explosion of mobile app technology, business owners can take advantage of innovative programs specifically designed for digital marketing. Are you hoping to expand your toolkit and expand your marketing strategy? Read on for a list of the top marketing apps created by and for business owners!
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Mail Chimp – Mailchimp.com
Do you want to make sure that your emails aren’t breaking regulations designed to trap spammers? Read on for some simple rules that will keep your digital marketing campaign above-board and on-target!
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What Does the Law Say?
The CAN-SPAM Act governs federal regulations for business emails – including email marketing campaigns. We’ve summarized CAN-SPAM’s […]
Let’s face it, many of our online businesses are driven off of reviews. Like it or not, they have become that painful backbone to the success of our business. Can you blame the customers though? They like to do their due diligince to make sure they go with the best service.
The reason they’re a pain are […]
In order to beat the competition, small businesses need to keep on top of innovative marketing strategies so that they can take advantage of opportunities as they arise. Are you looking for resources to help you maximize your marketing power? Read on for a list of indispensable marketing tools for small-business entrepreneurs!
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Do I get IDX with my website? Do I need IDX? These are questions I get asked all the time from real estate agent clients. It’s always a frequent debate that is constantly arising when agents are interested in setting up a website.
First let’s start with defining what IDX is. IDX stands for Internet Data Exchange […]
So your site is finally picking up some steam. Traffic to your site has increased month over month and your visitors are all viable customers. The problem is your phone is not ringing and your email’s aren’t chiming. This usually means you have landing page issues. Potential customers are landing on your site only to […]
Email marketing has evolved into a crucial asset in a multi-stage marketing strategy. Companies utilize detailed information about customer demographics, preferences, and interests to personalize their brand.
We’ll help you navigate the ins and outs of these new features so that you can develop an email marketing campaign that increases your reach and raises your profile. […]
It’s called writers block. Every great blogger hit it eventually. Many in the early stages of their career. That moment when you draw a blank about what to write. It hit me hard during my early blogging days. Sure, a simple Google search can result you in a bunch of tips for creating blog posts. […]
Every year all of the major SEO firms analyze millions of Google searches to identify specific KPI’s to make your site rank for certain keywords. The fact of the matter is, every one of these sites themselves are so concerned with keeping up with their word count quota’s, they bombard their reports with data points […]
These days, websites are standard issue for companies of all sizes – but how do you make sure that your website is serving your business? In this post, we’ll look at ways your website might not be supporting you.
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Back to Basics
Your website should create a strong and unified impression from […]
Podcasts give you a way to create on-demand audio content and grow a fanbase online. Want to get in on this cutting-edge medium? Read on for step-by-step instructions on recording and broadcasting your own podcasts.
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Let’s Start from the Very Beginning
First, come up with a topic. This can be as simple as an […]
Email marketing is more alive than ever. The one constant in this whole online marketing game has been email. As algorithms change and prices for PPC fluctuate, I can guarantee you that everyone checks their email everyday. If you are looking for a strategy to start marketing your business online it should be email. Email collection is […]
Conferences and trade shows are a time-honored way for companies to publicize their business, make important connections with industry leaders, and develop relationships with new clients. More than 1,500 events take place in the United States each year. But how do you decide which events are the best fit for you? Read on for some […]
Long gone are the days where a DJ only need talent and a business card to get booked. Let’s face it, in this very competitive market where almost everyone is a DJ, you really need to stand out to get a gig. In addition to having a very active social media platform you also need to have a […]
The advent of the internet has allowed small businesses market to customers around the world. What are some of the latest trends in e-marketing for small businesses? Read on for some recent developments in online advertising.
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Just Google It!
Google, Bing, and Yahoo help companies to establish a foothold in a competitive market by […]
Business owners know that success means savings. But how do you “buy customers” on a small budget? Read on for some tips on how you can build your brand without breaking the bank.
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Social Media: What We’re Talking About
Social networking sites have transformed communications and media. If you’re reading this, chances are you […]
The marketing landscape changed with the introduction of the internet. Now, businesses focus on gaining the upper hand both in traditional media and on search engines. Companies want to be visible to their next potential customer. And this is where hiring a search engine optimization company comes in. However, you have to be very careful […]
Everyone wants to be number one, especially when it comes to business. And so, being number one in search engine results is very crucial. But with all the companies all over the world buying for the top spot, it was logical for Google to make search results local-oriented. Here’s how your business can enhance your […]
Back in 2008, many business owners engaged in various SEO strategies such as keyword stuffing, bookmarking, paid links, duplicate content, etc. Sadly, after applying these tactics, they simply stopped and ignored the updates that Google implemented about SEO. Here are four reasons why small businesses should reconsider investing more on SEO and revisit their previous […]
Businesses nowadays are trying to keep up with the times, particularly in the realm of social media. That is why their online marketing strategy includes having a visible presence in certain social networking sites like Facebook and Twitter. But how about Instagram, the photo-sharing website? Do companies need to be there as well?
According to the […]
If you have been blogging for the same brand for a long period of time, I’m sure you’ve experienced hitting a brick wall – You don’t know what to write about anymore. Then, you ask yourself “Is this really something my audience/customers will actually read?” The answer to this question lies in the most obvious […]