Tips to Build Brand Awareness

By |January 23rd, 2018|

What is brand awareness and how do you build it? In some ways, brand awareness is a straightforward concept. It’s a question of how aware are potential customers and existing customers of your brand? How familiar are they with your products and/or services, do they know your logo, and how do people feel when they […]

Free Social Media and Brand Monitoring Tools You Should Use

By |October 25th, 2017|

A big part of successful digital marketing strategy is social media marketing – and in order to consistently produce effective social media content, you need to know how your content is reaching customers online. These free tools allow you to effortlessly monitor the performance of your social media content and brand, so that you can […]

Small Business Branding Success Stories

By |March 10th, 2017|

Everything starts out small – as these popular brands prove. With some initiative, hard work, and strategy, see how these small businesses developed their online branding to become successes on social media.

Beard Bib

Beard King is a great example of a company building its branding around a personality. Featured previously on the television shows The Doctors […]

What Defines Premium Real Estate Website Content?

By |January 12th, 2017|

Photo Credit: Geoffreymultimedia.com

As we’ve discussed in a recent post, premium content is an important feature of a real estate website.  But how do you define genuine quality, and how do you develop a consistent content creation strategy once you’ve decided what kinds of updates you want to publish on your website? In this post, we’ll […]

Building a Brand One Tweet at a Time

By |December 8th, 2016|

Image Credit: Entrepreneur.com

From ice-cream parlors to grumpy cats, everyone’s on Twitter. Along with Facebook, Instagram, and Snapchat, the ubiquity of this bite-size social media outlet makes it an important part of your company’s online presence. But how do you turn a Twitter account into part of your brand? Here are some tips for using Twitter […]

What Content Does Your Audience Really Crave?

By |November 17th, 2016|

With all of the content on the Internet, the members of your online audience have no problem finding content to fill their time. That’s why it’s important as social media campaigners to understand what kind of content your audience really craves, so you can produce and publish content people will actually consume and interact with.

Photo […]

Why Is Brand Consistency Important?

By |August 8th, 2016|

Every business has a brand. In a nutshell, a brand is the impression you give people, intentional or not – the ideas and images that come to mind when customers see your name. A recognized brand starts with a strong logo supported by consistent messaging across platforms. Over time, these messages cement attitudes and opinions […]