Creating Effective Content Without Adding To Your Workload

By |March 13th, 2018|

Image source: https://assets.entrepreneur.com/

Most businesses understand that the marketing power of content cannot be understated. Content is like the lifeblood of search engine optimization: without it, the chances of you ranking high in search engines like Google, or becoming a thought leader in your industry, are slim to none. Creating effective content makes your business both […]

Developing a Content Strategy- Spreading the News about your Business

By |November 11th, 2017|

Benjamin Franklin once said, “If you fail to plan you are planning to fail.” That is especially true for developing a content strategy for marketing your business. Not having a clear path for developing content can leave you without any way tell your story online. Simply put, a content strategy is map to chart your […]

How to Make Sure Your Videos Are Optimized for YouTube

By |June 16th, 2017|

Photo Credit: Bolsamania.com

Video content is valuable content. It’s captivating, it’s visual, and it has the power to go viral. YouTube’s creators capitalized on the video streaming trend early, and their prescience has paid off with a dominant share of the market and burgeoning advertising revenue. But how can you ensure that the video content you […]

How Interactive Storytelling Can Improve Your Content Marketing

By |May 20th, 2017|

As social media and online content grows in popularity, interactive storytelling is an essential skill marketers need to succeed this year. Online content marketers need to stay-up-to-date with the current trends. If you don’t stay current and unique, then your content will become buried in people’s newsfeeds. Use interactive storytelling to improve your content marketing […]

How to Write the Perfect Blog Post

By |January 23rd, 2017|

Photo Credit: Freshworks.io

Photo Credit: Identitywebdesign.com

As you know, the best real estate agent websites incorporate frequent content updates. And as you probably also know, maintaining a blog on your site gives you the perfect channel for generating original content on a regular schedule.

But how do you create blog posts that will keep your clients engaged? Read […]

Tips on Conducting a Content Audit and Why Your Company Needs One

By |January 16th, 2017|

Image Credit: Expresswriters.com

We’ve been talking about content this month on the Square 1 Group blog, and today we’re serving up some tips on how to conduct a content audit – and why your company should consider one. Why are content audits so crucial?

Avoiding a Content-tastrophe

Let’s say you’re trying to market yourself as a “full-service” real […]