­

How to Make Sure Your Videos Are Optimized for YouTube

By |June 16th, 2017|

Photo Credit: Bolsamania.com

Video content is valuable content. It’s captivating, it’s visual, and it has the power to go viral. YouTube’s creators capitalized on the video streaming trend early, and their prescience has paid off with a dominant share of the market and burgeoning advertising revenue. But how can you ensure that the video content you […]

What Is Canva and How Can it Help My Business

By |May 27th, 2017|

Canva is an online content creation tool for designing documents, marketing materials, and social media images. Founded in 2012, Canva makes it possible for those without traditional graphic design backgrounds to create materials for work, independent businesses, and personal documents. Self-titled as “Amazingly Simple Graphic Design Software,” Canva may be one of the tools you […]

How to Write the Perfect Blog Post

By |January 23rd, 2017|

Photo Credit: Freshworks.io

Photo Credit: Identitywebdesign.com

As you know, the best real estate agent websites incorporate frequent content updates. And as you probably also know, maintaining a blog on your site gives you the perfect channel for generating original content on a regular schedule.

But how do you create blog posts that will keep your clients engaged? Read […]

Optimizing Your Real Estate Website for Lead Conversion

By |January 20th, 2017|

Photo Credit: Identitywebdesign.com

These days, most of your customers will first contact you online, and the first glimpse they have of you as an agent will be through the home page for your real estate website. If you want to create a positive first impression, it’s important to create an online “front office” that’s polished and […]

What Defines Premium Real Estate Website Content?

By |January 12th, 2017|

Photo Credit: Geoffreymultimedia.com

As we’ve discussed in a recent post, premium content is an important feature of a real estate website.  But how do you define genuine quality, and how do you develop a consistent content creation strategy once you’ve decided what kinds of updates you want to publish on your website? In this post, we’ll […]

What Content Does Your Audience Really Crave?

By |November 17th, 2016|

With all of the content on the Internet, the members of your online audience have no problem finding content to fill their time. That’s why it’s important as social media campaigners to understand what kind of content your audience really craves, so you can produce and publish content people will actually consume and interact with.

Photo […]

Become an Expert Social Media Campaigner

By |November 3rd, 2016|

What is a Social Media Campaigner? It’s exactly what it sounds like: someone who manages social media campaigns in digital marketing. Social media campaigns are similar to other types of marketing campaigns, but they are focused on promotion and building relationships via different social media networks. You can also think of a Social Media Campaigner […]

Tips to Help Boost a Blog Post’s Organic Ranking

By |October 13th, 2016|

Blogging is an excellent way to increase traffic to your website and to engage readers. Most importantly, a blog should provide unique and valuable content that will increase click-through rates, traffic, and encourage visitors to stay on your website. There are many reasons to implement a blog in your business. The following goes over tips […]

How to Create Effective ‘Welcome’ Emails

By |October 6th, 2016|

Welcoming someone to your digital newsletter, or to your company’s emails in general, is a meaningful step in the email marketing process that many marketers find successful. The following are some ways to craft effective welcome emails for your email list. They can also be used as tips for improving your current welcome email strategy.

Photo […]

What Can a Blog Do for Your Business?

By |September 30th, 2016|

Image Credit: becomeablogger.com

Blogs are a popular form of marketing content, adding color and personality to websites for companies selling everything from high-end imported bicycles to pink peppercorns to solar panels. What are some of the advantages of blogging? In this post, we’ll look at the value a blog adds to your business’s online presence, […]

How to Get Caught Up on Email After Vacation

By |September 20th, 2016|

The word “email” can invoke stress at the worst of times, especially when you’re heading back to the office after a long vacation. Managing large amounts of email can be challenging, but there are some tips and tricks for getting it done and out of the way by using some creative time management.

Photo Credit: http://www.fluxmagazine.com/wp-content/uploads/2016/04/Email-Web-1.jpg

First […]

What Is Digital Marketing?

By |September 13th, 2016|

Digital marketing is the use of digital technology for marketing products and services online or on smart devices. Anything you do online or with digital devices to market yourself is digital marketing.

Digital marketing allows you to connect with leads online, target multiple audiences efficiently and effectively, extend your reach, and educate consumers on what you […]

Latest Trends in Email Strategy

By |September 8th, 2016|

Online marketing changes every year, and sometimes every day. It’s crucial to keep up with the trends to stay relevant and current (like 12 Different Types of Marketing Email You Could Be Sending). Email marketing is one of many areas in which this is super important; it can help you stand out amongst your competitors, […]

Do You Know the Difference Between Email Delivery vs. Deliverability?

By |August 24th, 2016|

Email marketing is a must-have for your digital marketing strategy – these days, many if not most of your customers will only interact with you online. Anti-spam and scam safeguards are more aggressive than ever, and they can put a major cramp in your email marketing mojo. How do you ensure that your emails get […]

Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

By |August 18th, 2016|

Email marketing is a tested strategy for engaging new leads and keeping loyal customers in the loop. Unfortunately, sales emails often don’t get opened at all, banished to the recycling bin before customers bother to read your pitches and updates. How do you fix that problem? Read on for some suggestions on the best way […]

12 Different Types of Marketing Email You Could Be Sending

By |August 16th, 2016|

Email marketing is the most direct way to reach and convert leads, a proven way to develop a longstanding relationship with your customers. But how can you diversify your email marketing campaign to garner interest from a variety of customers? Read on for some examples of innovative marketing email formats!

Image Credit: AWC Media (http://www.awcmedia.com/email-marketing)

Welcome […]

Best Practices for Writing Catchy Email Subject Lines

By |August 14th, 2016|

Email marketing is effective marketing, but most marketing emails get sent to the spam folder or the recycling bin without a second glance. A captivating subject line means the difference between instant deletion and lead conversion. How can you ensure that your marketing emails get read? Read on for some tips on writing email subject […]

How to Get Subscribers for Your Blog – Seven Fresh Ideas

By |August 12th, 2016|

Blogging is a crucial part of an online marketing strategy, allowing you to connect with readers and get important information on how your products and services stack up with customers. But in order for your content to make an impact, people have to read, comment, and share. How do you gain subscribers? Let’s take a […]

How to Improve Business Efficiency through Mobile Apps

By |August 10th, 2016|

We live in a mobile technology era. Businesses are beginning to understand that mobile solutions are necessary for development within the company, as well as brand promotion. Across the world, phones are becoming more accessible than even a basic computer. With competition constantly improving as well, new needs continue to surface.  In order for businesses […]

Tips for Managing an Online Community

By |August 4th, 2016|

From tropical fish fanciers to open-source graphic artists, millions of people have congregated online to discuss shared interests. These communities provide ideal opportunities for targeted marketing – and their passionate interest offers a wealth of expert market research and testing information. How can you manage an online community effectively?

Photo Credit: Social Business News (http://www.socialbusinessnews.com/warning-not-having-an-online-community-is-costing-you-money)

Click here […]

Does Your Website Help Your Business Build Trust?

By |June 15th, 2016|

Online business is business as usual these days, and your website is the port of entry for most if not all of your customers. But as online activity has increased, so have customer concerns about professionalism and security. Identity theft, data theft, malware, phishing, misleading ads, and shoddy service: savvy consumers will be on the […]

How to Make Your Sales Emails More Effective

By |May 27th, 2016|

Email campaigns are a staple of online marketing (hyperlink: http://square1grp.com/how-to-launch-an-email-campaign), but how do you make sure that yours are reaching customers? Read on for some tips on crafting sales emails with maximum impact!

Photo credit: Mobe (mobe.com)

Hire a Digital Secretary

Email marketing is a great way to stay in contact with your customer base, but it can […]

The Best Apps for Marketing Your Business

By |May 2nd, 2016|

Thanks to the explosion of mobile app technology, business owners can take advantage of innovative programs specifically designed for digital marketing. Are you hoping to expand your toolkit and expand your marketing strategy? Read on for a list of the top marketing apps created by and for business owners!

Image credit: Matchboard.com (http://www.matchboard.com.au/MatchBoard/Forms/ArticlesList.aspx)

Mail Chimp – Mailchimp.com

Organization […]

Are Your Marketing Emails Compliant with Anti-Spam Regulations?

By |April 28th, 2016|

Do you want to make sure that your emails aren’t breaking regulations designed to trap spammers? Read on for some simple rules that will keep your digital marketing campaign above-board and on-target!

Photo Credit: Volusion.com (http://www.volusion.com/ecommerce-blog/articles/spam-email-security-tips)

What Does the Law Say?

The CAN-SPAM Act governs federal regulations for business emails – including email marketing campaigns. We’ve summarized CAN-SPAM’s […]

The Top Reasons Why People May Not Trust Your Website

By |April 12th, 2016|

These days, websites are standard issue for companies of all sizes – but how do you make sure that your website is serving your business? In this post, we’ll look at ways your website might not be supporting you.

Photo credit: Website Profit Explosion (http://www.websiteprofitexplosion.com/2015/06/why-your-website-doesnt-generate-more-cash)

Back to Basics

Your website should create a strong and unified impression from […]