Lead generation is the process of encouraging potential customers to take a look at your product and/or services. Generating leads can foster relationships that result in a conversion, or a sale for your business. It can be challenging, but there are many options available today with the various modes of communication there are online to […]
Everything starts out small – as these popular brands prove. With some initiative, hard work, and strategy, see how these small businesses developed their online branding to become successes on social media.
Beard King is a great example of a company building its branding around a personality. Featured previously on the television shows The Doctors […]
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Without a solid marketing plan, your products and services will never reach your customers. But how do you design a marketing plan that will expand your reach? How can you ensure that your financial and professional investment will pay off? How can you as a start-up or small company build a marketing plan […]
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As you know, the best real estate agent websites incorporate frequent content updates. And as you probably also know, maintaining a blog on your site gives you the perfect channel for generating original content on a regular schedule.
But how do you create blog posts that will keep your clients engaged? Read […]
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We’ve been talking about content this month on the Square 1 Group blog, and today we’re serving up some tips on how to conduct a content audit – and why your company should consider one. Why are content audits so crucial?
Avoiding a Content-tastrophe
Let’s say you’re trying to market yourself as a “full-service” real […]
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Connectors are people with a special social talent. They serve as conduits within networks, bringing partners and teams together to create new and more powerful collaborations. If you’re lucky enough to have connectors in your social circle, your access to opportunities and information can increase exponentially. If you can become a connector, you […]
Initially, teaming up in the business world may feel counter productive. Afterall, why would you want to help the competition? We definitely understand that instinct. However, consider the benefits you could enjoy by networking with other businesses and marketers. If two businesses have a common interest or goal, they can help each other achieve it […]
With all of the content on the Internet, the members of your online audience have no problem finding content to fill their time. That’s why it’s important as social media campaigners to understand what kind of content your audience really craves, so you can produce and publish content people will actually consume and interact with.
Marketing a small business online can be challenging when you aren’t working with the same resources as the big name competitors. However, that doesn’t mean you can’t make your efforts go a long way with some strategic creativity in your marketing campaigns. One simple way to increase the impact of your online marketing efforts is […]
A “Call-to-Action” turns every message to your customers into an imperative that motivates a response. Why is this technique so important? In this post, we’ll look at some of the advantages of a Call-to-Action, and explore ways that you can incorporate this powerful rhetorical tool into your marketing strategy.
Image Credit: The Daily Egg (https://blog.crazyegg.com/2013/07/24/call-to-action-examples)
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