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Creative lead generating ideas

By |April 8th, 2017|

Lead generation is the process of encouraging potential customers to take a look at your product and/or services. Generating leads can foster relationships that result in a conversion, or a sale for your business. It can be challenging, but there are many options available today with the various modes of communication there are online to […]

Small Business Branding Success Stories

By |March 10th, 2017|

Everything starts out small – as these popular brands prove. With some initiative, hard work, and strategy, see how these small businesses developed their online branding to become successes on social media.

Beard Bib

Beard King is a great example of a company building its branding around a personality. Featured previously on the television shows The Doctors […]

What Makes a Great Marketing Plan?

By |February 16th, 2017|

Image Credit: Alleywatch.com

Without a solid marketing plan, your products and services will never reach your customers. But how do you design a marketing plan that will expand your reach? How can you ensure that your financial and professional investment will pay off? How can you as a start-up or small company build a marketing plan […]

How to Write the Perfect Blog Post

By |January 23rd, 2017|

Photo Credit: Freshworks.io

Photo Credit: Identitywebdesign.com

As you know, the best real estate agent websites incorporate frequent content updates. And as you probably also know, maintaining a blog on your site gives you the perfect channel for generating original content on a regular schedule.

But how do you create blog posts that will keep your clients engaged? Read […]

Tips on Conducting a Content Audit and Why Your Company Needs One

By |January 16th, 2017|

Image Credit: Expresswriters.com

We’ve been talking about content this month on the Square 1 Group blog, and today we’re serving up some tips on how to conduct a content audit – and why your company should consider one. Why are content audits so crucial?

Avoiding a Content-tastrophe

Let’s say you’re trying to market yourself as a “full-service” real […]

How to Become a Connector Instead of Networking

By |January 9th, 2017|

Image Credit: Ulpnet.com

Connectors are people with a special social talent. They serve as conduits within networks, bringing partners and teams together to create new and more powerful collaborations. If you’re lucky enough to have connectors in your social circle, your access to opportunities and information can increase exponentially. If you can become a connector, you […]

Facebook Ads That Really Work – And Why

By |December 22nd, 2016|

Image Credit: Sproutsocial.com

Facebook’s universal appeal make it a powerful resource for businesses looking to reach new customers. Facebook is well aware of its unique marketing value, and has met the demand with a comprehensive menu of advertising options. In this post, we’ll take a look at the best formats for Facebook ads, so that you […]

Engage Your Audience with Twitter Polls

By |December 1st, 2016|

Twitter Polls are a fun option for engaging your target audience in an entertaining and engaging way with content they really crave. A Twitter Poll is basically a survey in the form of a normal Tweet; it can be created from the same online form in which you type any Tweet, either on a desktop […]

How to Grow Your Business with Networking

By |November 25th, 2016|

Initially, teaming up in the business world may feel counter productive. Afterall, why would you want to help the competition? We definitely understand that instinct. However, consider the benefits you could enjoy by networking with other businesses and marketers. If two businesses have a common interest or goal, they can help each other achieve it […]

What Content Does Your Audience Really Crave?

By |November 17th, 2016|

With all of the content on the Internet, the members of your online audience have no problem finding content to fill their time. That’s why it’s important as social media campaigners to understand what kind of content your audience really craves, so you can produce and publish content people will actually consume and interact with.

Photo […]

Simple, Beneficial Marketing Partnerships

By |November 10th, 2016|

Marketing a small business online can be challenging when you aren’t working with the same resources as the big name competitors. However, that doesn’t mean you can’t make your efforts go a long way with some strategic creativity in your marketing campaigns. One simple way to increase the impact of your online marketing efforts is […]

Become an Expert Social Media Campaigner

By |November 3rd, 2016|

What is a Social Media Campaigner? It’s exactly what it sounds like: someone who manages social media campaigns in digital marketing. Social media campaigns are similar to other types of marketing campaigns, but they are focused on promotion and building relationships via different social media networks. You can also think of a Social Media Campaigner […]

How to Use Snapchat for Business

By |October 27th, 2016|

Social media marketing is the new television commercial in the business world. If you want to get your services and your products in front of consumers, social media advertising is a powerful tool. While developing and deploying a social media marketing plan, do not underestimate the power of Snapchat, a widely popular app that is […]

Call-to-Action: Why This Is Critical for Your Marketing

By |August 22nd, 2016|

A “Call-to-Action” turns every message to your customers into an imperative that motivates a response. Why is this technique so important? In this post, we’ll look at some of the advantages of a Call-to-Action, and explore ways that you can incorporate this powerful rhetorical tool into your marketing strategy.

Image Credit: The Daily Egg (https://blog.crazyegg.com/2013/07/24/call-to-action-examples)

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