The Difference Between Earned, Owned, and Paid Media

By |August 20th, 2016|

Media coverage is valuable to any company, especially a startup looking to build its brand and publicize its products and services. But all media isn’t created equal. In this post, we’ll look at the differences between three major types of media – earned, owned, and paid.

Image Credit: Track Maven (http://trackmaven.com/blog/2016/04/introducing-paid-content-detection)

What is Earned Media?

Earned media is […]