Phone or Email? When to Take Conversations Offline

By |February 28th, 2017|

Photo Credit: Remixreading.org

These days, most communication takes place online – either through the emails that fly back and forth during the business day, or through texts, messaging apps, and team management apps like Slack and Basecamp. Email communication is instantaneous and instantly archived, retrievable at the touch of a button.

Does the switch to digital correspondence […]

Property Listing Pages – A Few Simple Tips

By |January 29th, 2017|

Photo Credit: Mortgageandfinancehelp.com

Real estate agencies are adapting their marketing techniques to follow consumers online. Clients will still use local papers to find open houses and other information, but most will start their house hunt at sites like Trulia and Redfin.

Property listings are the centerpiece of a successful real estate website. But what does a good […]

How to Write the Perfect Blog Post

By |January 23rd, 2017|

Photo Credit: Freshworks.io

Photo Credit: Identitywebdesign.com

As you know, the best real estate agent websites incorporate frequent content updates. And as you probably also know, maintaining a blog on your site gives you the perfect channel for generating original content on a regular schedule.

But how do you create blog posts that will keep your clients engaged? Read […]

Optimizing Your Real Estate Website for Lead Conversion

By |January 20th, 2017|

Photo Credit: Identitywebdesign.com

These days, most of your customers will first contact you online, and the first glimpse they have of you as an agent will be through the home page for your real estate website. If you want to create a positive first impression, it’s important to create an online “front office” that’s polished and […]

How to Create the Perfect Balance of Features for Your Real Estate Website

By |January 6th, 2017|

Photo credit: Webincomejournal.com

Gone are the days when real estate agents could rely on footwork to cultivate clients – today, more than ninety percent of your prospective clients will begin their search online. As they work with you to zero in on a property, they’ll likely continue to seek information from real-estate and neighborhood information sites. […]