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What Is SEO and How to Improve It on Your Site

By |September 23rd, 2016|

Image Credit: Outsourcingbusinessplan.blogspot.com

Search Engine Optimization, or SEO, is one of the most effective digital marketing tools any company can have. But what is SEO, and how can you incorporate it into your company’s online presence? In this post, we’ll look at the ins and outs of SEO, and show you some techniques for improving SEO […]

A Proven SEO Strategy for Long-Tail Keywords

By |May 24th, 2016|

Last week I wrote a post regarding the benefits of long-tail keywords. They are the low hanging fruit to any SEM strategy and are often overlooked by most novice marketers. Here’s a quick little strategy you can take home with regards to building out long-tail keywords into your online marketing strategy.
Long-Tail Landing Pages
Hop on to […]

A Proven SEO Strategy: Long Tail Keywords

By |May 17th, 2016|

Often times most people fall in love with what we in the industry call ‘vanity’ key terms.  Vanity key terms are words or phrases  that describe what a company is trying to sell. If you’re a Realtor then a vanity key term would be ‘real estate’. If you’re a lawyer a vanity key term would […]

The Best Apps for Marketing Your Business

By |May 2nd, 2016|

Thanks to the explosion of mobile app technology, business owners can take advantage of innovative programs specifically designed for digital marketing. Are you hoping to expand your toolkit and expand your marketing strategy? Read on for a list of the top marketing apps created by and for business owners!

Image credit: Matchboard.com (http://www.matchboard.com.au/MatchBoard/Forms/ArticlesList.aspx)

Mail Chimp – Mailchimp.com

Organization […]

2016 SEO Ranking Factors Cheatsheet

By |April 12th, 2016|

Every year all of the major SEO firms analyze millions of Google searches to identify specific KPI’s to make your site rank for certain keywords. The fact of the matter is, every one of these sites themselves are so concerned with keeping up with their word count quota’s, they bombard their reports with data points […]

Link Building Strategy – .EDU Backlinks

By |April 5th, 2016|

I remember a time in the not so distant past where link building was just plugging a bunch of links into random sites and, with enough hyperlinks with the right anchor text, you webpage would rank for whatever keyword you’re vying for. The rule still applies today to some degree. I mean after all, in […]

How Users Search for Local Businesses Online

By |January 22nd, 2016|

Online searches to find local businesses are now more common than ever before. Search Engine Land’s Local Consumer Review Survey, representative of a wide range of ages and races, revealed that users are now just as likely to search the internet when looking for a local business as they are to seek out personal recommendations. […]

How to Choose between SEO and Social Media

By |January 15th, 2016|

In today’s world of online marketing, it can be a challenge for small businesses to choose between SEO and social media. Where are you putting your marketing dollars, and how do you  decide where to prioritize for small businesses trying to improve online marketing and SEO?

In an ideal world, any online marketing strategy includes heavy […]

How to Maximize Local SEO Presence

By |May 22nd, 2015|

Everyone wants to be number one, especially when it comes to business. And so, being number one in search engine results is very crucial. But with all the companies all over the world buying for the top spot, it was logical for Google to make search results local-oriented. Here’s how your business can enhance your […]