Free Social Media and Brand Monitoring Tools You Should Use

By |October 25th, 2017|

A big part of successful digital marketing strategy is social media marketing – and in order to consistently produce effective social media content, you need to know how your content is reaching customers online. These free tools allow you to effortlessly monitor the performance of your social media content and brand, so that you can […]

What’s New on Twitter?

By |August 28th, 2017|

You may have noticed recently that Twitter looks a bit different. If you aren’t on Twitter, you might want to consider advertising your brand and connecting with your customers on it. This extremely powerful social media platform has approximately 328 million monthly users who go to Twitter to find out what’s going on in the […]

How to Get More Followers on Instagram

By |August 21st, 2017|

 Instagram has steadily grown since its inception in 2010. The photo-based social network has now amassed 700 million users and is owned by Facebook. Both Android and iPhone users post to the Instagram app from their mobile devices and upload photos, apply filters, type captions, and comment on each other’s posts. Instagram Stories (like Stories […]

10 Latest Trends in Social Media

By |August 14th, 2017|

Digital and online marketing are changing every day as technological advances are revolutionizing how we socially interact and how we make purchase decisions. In today’s digital world, players have to keep up, or get left behind. Today, we’re sharing the 10 latest trends in social media to keep an eye out for as you develop […]

How to Create and Manage an Engaging Facebook Business Page

By |July 17th, 2017|

We discussed the importance of using Facebook in our post Top Social Media Sites and How Best to Utilize Them. Here we’ll go into more detail on how to create and manage an engaging Facebook business page.

Getting Started

First thing’s first. If you don’t have a Facebook business page, it’s time to start one. Don’t […]

Top Fashion Brands You Should Follow on Instagram for Marketing Inspiration

By |June 30th, 2017|

Effective online marketing on social media platforms like Instagram is crucial to truly engaging with online users and generating leads. Today, more and more brands are becoming socially active and are taking their strategies to a new level. In a previous blog post, we explored what the top brands on Instagram are doing well, including […]

What Makes Content Go Viral?

By |June 23rd, 2017|

Viral: relating to or involving an image, video, piece of information, etc., that is circulated rapidly and widely from one Internet user to another.

Source: https://www.google.com/search?q=viral+&ie=utf-8&oe=utf-8

Like a virus that takes over a body and spreads from person to person, viral content gains traction. It’s shared over and over, mentioned, commented on, liked, and by the time […]

Top Social Media Sites and How Best to Utilize Them

By |April 29th, 2017|

You may have a Facebook page for your business and a Twitter, but have you considered creating a Snapchat and a Pinterest? Don’t sell your potential short. Read on to learn more about the top ways to generate leads on social media.

Photo Credit: https://www.mediabistro.com/wp-content/uploads/2016/10/SocialMediaMarketing.jpg


Publishing a business page on Facebook is crucial. It allows potential customers […]

Ways to Generate More Leads & Customers Using Social Media Videos

By |April 15th, 2017|

Lights, camera, action! Developing and producing your own videos may be a new and intimidating endeavor. However, the increase in engagement and leads you’ll see coming through your creative lead generating social media ideas will be completely worth it!

Photo credit: http://www.portstephenstourism.com.au/reminder-free-tourism-australia-webinar-video-social-media/

It’s proven that videos on social media increase views and engagement for companies. According to […]

How to Create a Social Media Calendar

By |April 1st, 2017|

Image Credit: Nvim.org

If you don’t plan your social media output well in advance, you could find yourself scrambling for fresh content. Organization is especially important for businesses looking to publish a steady stream of content across multiple platforms, especially given that different social media networks have different “prime time” slots for maximum exposure.

Social content calendars […]

Social Media Best Practices

By |March 24th, 2017|

Social media is changing every day, and as it changes, it’s important to revise and update your social media marketing strategies. If you stay on top of the current trends and best practices, you’ll do your best to stay engaged with your customers and spread your reach to new customers. Activity on social media is […]

Top brands on Instagram and what they are doing well

By |March 3rd, 2017|

Nearly half a billion users are on Instagram every month. This powerful platform reaches users with images paired with short messages and hashtags. Here we feature some of the top brands on Instagram and what they are doing well with strong examples of how to grow a social media following.

National Geographic (@natgeo)

National Geographic is […]

Facebook Ads That Really Work – And Why

By |December 22nd, 2016|

Image Credit: Sproutsocial.com

Facebook’s universal appeal make it a powerful resource for businesses looking to reach new customers. Facebook is well aware of its unique marketing value, and has met the demand with a comprehensive menu of advertising options. In this post, we’ll take a look at the best formats for Facebook ads, so that you […]

Building a Brand One Tweet at a Time

By |December 8th, 2016|

Image Credit: Entrepreneur.com

From ice-cream parlors to grumpy cats, everyone’s on Twitter. Along with Facebook, Instagram, and Snapchat, the ubiquity of this bite-size social media outlet makes it an important part of your company’s online presence. But how do you turn a Twitter account into part of your brand? Here are some tips for using Twitter […]

Engage Your Audience with Twitter Polls

By |December 1st, 2016|

Twitter Polls are a fun option for engaging your target audience in an entertaining and engaging way with content they really crave. A Twitter Poll is basically a survey in the form of a normal Tweet; it can be created from the same online form in which you type any Tweet, either on a desktop […]

Become an Expert Social Media Campaigner

By |November 3rd, 2016|

What is a Social Media Campaigner? It’s exactly what it sounds like: someone who manages social media campaigns in digital marketing. Social media campaigns are similar to other types of marketing campaigns, but they are focused on promotion and building relationships via different social media networks. You can also think of a Social Media Campaigner […]

How to Use Snapchat for Business

By |October 27th, 2016|

Social media marketing is the new television commercial in the business world. If you want to get your services and your products in front of consumers, social media advertising is a powerful tool. While developing and deploying a social media marketing plan, do not underestimate the power of Snapchat, a widely popular app that is […]

What are the Best Brands on Instagram & What Are They Doing Right?

By |October 20th, 2016|

Instagram is a powerful social platform with hundreds of millions of visitors and users logging on every day. As social media marketing becomes integral to your marketing strategy, consider whether or not your online marketing efforts should tap into Instagram’s marketing potential.

Posting a visual image with a short message on Instagram sends a direct message. […]

How to Create Quality Content for Your Social Media Marketing

By |May 13th, 2016|

Social media marketing is about providing your customers with eye-catching visuals and captivating updates so that they’ll keep coming back. Read on for some tips on creating high-quality social media content!

Image credit: Blue Fountain Media (http://www.bluefountainmedia.com/blog/social-media-content-management-what-works-for-each-channel)

First, remember that your customers will probably develop a relationship with you online. These days, the overwhelming majority of customers […]

Top Small Business Marketers to Follow on Twitter

By |April 25th, 2016|

Small Business Marketing means small business networking.  Twitter has developed into a fast-paced social networking platform, where people can share thoughts, updates, and ideas.  Read on for a list of small-business marketers to follow on twitter!

Photo Credit: Theodysseyonline.com (http://theodysseyonline.com/missouri/twitter-celebrated-10-years-ofbeing-twitter/378536)

Melinda Emerson – @SmallBizLady

Melinda Emerson is the author of Become Your Own Boss and the host of […]

An Introverts Guide to Engaging on Twitter

By |March 29th, 2016|

Part of running a successful online marketing strategy is engaging on Twitter. The only problem is, not everyone is a talkative extrovert that can create witty tweets.  Some of us quite folk are a little lost when it comes to conversing on the internet.  The idea of engaging to a complete stranger is little daunting. How […]

How Users Search for Local Businesses Online

By |January 22nd, 2016|

Online searches to find local businesses are now more common than ever before. Search Engine Land’s Local Consumer Review Survey, representative of a wide range of ages and races, revealed that users are now just as likely to search the internet when looking for a local business as they are to seek out personal recommendations. […]

How to Choose between SEO and Social Media

By |January 15th, 2016|

In today’s world of online marketing, it can be a challenge for small businesses to choose between SEO and social media. Where are you putting your marketing dollars, and how do you  decide where to prioritize for small businesses trying to improve online marketing and SEO?

In an ideal world, any online marketing strategy includes heavy […]