How To Develop A Great Influencer Strategy

By |June 14th, 2018|

Image source: Real Business

Influencers are individuals who use their social platforms to connect with the public. Over time, their audience grows bigger, and eventually they seem more like a trustworthy friend than an online influence.

Influencer marketing is the process of leveraging third-party influence to expand a brand’s reach, and resonate better with target markets. And […]

Best countries for outsourcing website programing

By |May 24th, 2018|

If you’re looking to hire overseas talent but not sure where to go or how to start, then the series of posts over the next few weeks are for you! This week, we’re talking about hiring overseas for website development.

If you’re a business owner, you’re always looking for some of the best talent.  Unfortunately, some […]

Google Marketing Tools For Your Business

By |April 24th, 2018|

Image source: https://codecondo.com/

Most business owners understand the importance of Google for their marketing strategies. Without a doubt, you’ll need to work hard to appear high in search engine results pages. Simply setting up a website with all your business information won’t cut it. The majority of consumers won’t even go beyond the first page of […]

How To Avoid Negative Customer Feedback

By |April 17th, 2018|

Image Source: https://deskmoz.com/

Customer feedback is so important for any business, regardless of industry. Today’s consumers are turning to online review sites like Yelp and Google+, and checking recommendations on platforms like Amazon to help them make purchasing decisions. Many years ago, a bad review wasn’t the biggest deal in the world. Today, it can […]

Key Things To Know When Marketing To Millennials

By |April 10th, 2018|

Image source: http://thirdsectortoday.com

Marketing your business is critical to success. And this means getting involved in several facets of digital marketing: search engine optimization, social media marketing, content marketing, and much more. Each of these are so important for the growth of your brand.

With so much marketing information to retain, without knowing much about your target […]

How To Define Your Ideal Client & Why You Should Do It

By |March 20th, 2018|

Image source: https://instantedgemarketing.com

Every business depends on their customers to stay afloat. The problem that many business owners find is that, although they know they have built a product or provide a service that people want, they aren’t too sure what those customers look like. When it comes to target markets, there’s little room for assumptions […]

5 Ways To Create A Positive Customer Experience

By |February 27th, 2018|

Image source: https://www.salesforce.com

Every business owner knows that creating a great customer experience is crucial for success. In today’s world of technology and social proof, appealing to the customer is more important than ever. Don’t believe us? Consider the following customer service statistics:

On average, happy customers will verbally tell nine other people about their experience […]

2018 Digital Marketing Trends

By |February 21st, 2018|

Another year has come and gone. Goodbye, 2017, and hello, 2018. Now that we’re almost a couple months into the new year, we want to share with you what’s going on with the latest trends in digital marketing. Without staying up on the current trends and the best practices, then it will be difficult to […]

Why You Need A Content Marketing Mission Statement & How To Develop One

By |February 14th, 2018|

As a business, your mission statement defines who you are and what your purpose is. It should be able to answer the question, “Why are we here?”

A content marketing mission statement takes a traditional mission statement a little further. It focuses more clearly on your personal idea of how you produce content. You might notice […]

Professional Development Courses That Are Worth Your Time

By |January 30th, 2018|

You may have heard or read a lot of the buzz around professional development courses. Professional development is never a bad idea. Whether you’re an employee or a manager, these courses can help you or your team improve skills, productivity, and return on investments. Some professional development courses are more worth your time than others […]

How To Find The Best Keywords For Your Business

By |January 9th, 2018|

To get the best return on investment for your business, you need to be targeting highly specific keywords. Keyword research is when a person conducts research to determine the best and most relevant search terms for getting their company discovered. One of biggest mistakes that business owners make––whether they own a real estate website or […]

What to Do When Your Blog Post is Falling – How to Fix a Drop in Your SEO Rankings

By |December 26th, 2017|

Losing SEO ranking can be a nerve-racking experience, but it can happen for a variety of reasons. Don’t panic immediately though. As long as a search term isn’t losing traffic in general, then there are some tactics for fixing blog posts that are going down in ranking. Once you’ve identified the problem, then you can […]

What is Channel Strategy?

By |September 4th, 2017|

Successful entrepreneurs experiment and master skills for managing channels and strategizing how to leverage them to increase sales and improve business. What do we mean by channel strategy? We’re referring to the channels that products or services travel through before they reach the end goal: the customer!

For example, we’re all familiar with a traditional channel […]

The Best Snapchat Hacks & Features You Should Be Using

By |August 7th, 2017|

Snapchat isn’t just for friends anymore. Businesses are successfully publishing brand content to Snapchat and seeing their marketing efforts succeed. In How to Use Snapchat for Business, we covered paid advertising on the social mobile app, including Sponsored Geofilters, Snap Ads Between Stories, and Sponsored Lens. In this post, we’ll be looking at hacks and […]

How to Write Catchy Headlines and Blog Titles

By |July 24th, 2017|

Why is it so important to write a catchy headline? Headlines are often the only information people skim when surfing the internet. Why should they click on your blog post when they have thousands of other options on the Internet competing for their attention? That’s not much time or opportunity to reel someone into your […]

Essential Skills that Marketers Need to Succeed This Year

By |May 6th, 2017|

It’s not enough to pull off a successful online marketing campaign. You got to have the skills and know-how to stay effective and competitive over time so users will continue to follow you and engage with your online content. Read on to learn about the essential skills marketers need in 2017 to carry out social […]

Top Social Media Sites and How Best to Utilize Them

By |April 29th, 2017|

You may have a Facebook page for your business and a Twitter, but have you considered creating a Snapchat and a Pinterest? Don’t sell your potential short. Read on to learn more about the top ways to generate leads on social media.

Photo Credit: https://www.mediabistro.com/wp-content/uploads/2016/10/SocialMediaMarketing.jpg


Publishing a business page on Facebook is crucial. It allows potential customers […]

Proven Ways to Stay Focused in a Busy Office

By |December 15th, 2016|

Image Credit: Najagists.com

We all dream of a spacious corner office, but how do you stay on task while you’re hard at work at a cubicle or open-plan layout? Read on for a rundown of the best ways to maintain focus even in a bustling office.

Traveling for the holidays? Read our tips for sorting through a […]

What are the Best Brands on Instagram & What Are They Doing Right?

By |October 20th, 2016|

Instagram is a powerful social platform with hundreds of millions of visitors and users logging on every day. As social media marketing becomes integral to your marketing strategy, consider whether or not your online marketing efforts should tap into Instagram’s marketing potential.

Posting a visual image with a short message on Instagram sends a direct message. […]

Time Management Tips for Long and Short Term Projects

By |September 16th, 2016|

“We have so much time and so little to do. Strike that, reverse it.”  -Roald Dahl

Photo Credit: http://www.smead.com/images/organomics/articles/1685/main.jpg

If only the above quote were true! Many of us suffer from the feeling that we would do so much, if only we had more time in a day! Whatever your goals are – if you want […]

What Is Digital Marketing?

By |September 13th, 2016|

Digital marketing is the use of digital technology for marketing products and services online or on smart devices. Anything you do online or with digital devices to market yourself is digital marketing.

Digital marketing allows you to connect with leads online, target multiple audiences efficiently and effectively, extend your reach, and educate consumers on what you […]

Marketing Automation: How to Implement it and Why it’s Beneficial

By |August 30th, 2016|

Marketing automation refers to software and digital platforms that allow a marketing department to improve productivity and to automate repetitive tasks. Marketing automation software is an excellent choice for streamlining and making marketing tasks faster. Like a CRM (customer relationship management) platform, marketing automation allows you and your marketing team to execute and track emails, […]

Call-to-Action: Why This Is Critical for Your Marketing

By |August 22nd, 2016|

A “Call-to-Action” turns every message to your customers into an imperative that motivates a response. Why is this technique so important? In this post, we’ll look at some of the advantages of a Call-to-Action, and explore ways that you can incorporate this powerful rhetorical tool into your marketing strategy.

Image Credit: The Daily Egg (https://blog.crazyegg.com/2013/07/24/call-to-action-examples)

Click here […]

Best Practices for Writing Catchy Email Subject Lines

By |August 14th, 2016|

Email marketing is effective marketing, but most marketing emails get sent to the spam folder or the recycling bin without a second glance. A captivating subject line means the difference between instant deletion and lead conversion. How can you ensure that your marketing emails get read? Read on for some tips on writing email subject […]

Budget Friendly Ways to Create Videos for Instagram

By |August 2nd, 2016|

Embedding and streaming videos is easier than ever before – and Instagram has made it a snap to create eye-catching, shareable video content. But how do you generate cost-effective content, especially if you’re a start-up? We’ve put together the best ways to create videos for Instagram without breaking the bank!

Photo Credit: My World Films (http://www.myworldfilms.co.uk/how-to-make-videos-with-instagram)

Click […]

Is My Website Search Engine Optimized?

By |July 29th, 2016|

Your website is an invaluable tool for reaching customers, especially since most people begin their purchase journey with extensive research online. But all the work you’ve put into creating a streamlined site and effective landing page will get you nowhere if search engines can’t find your website. In this post, we’ll take a look at […]

A Quick Tutorial on Facebook Advertising – Part Two

By |July 26th, 2016|

Targeting Customers on Facebook Advertising

Facebook became famous through one simple idea: the social network, which allows users to arrange online networks by region, interest, and multiple circles of “friends.” Facebook Advertising offers companies an invaluable way to use these same network connections to spread the word about their services and products. In this tutorial, we’ll […]

A Quick Tutorial on Facebook Advertising – Part One

By |July 22nd, 2016|

Designing an Ad on Facebook Advertising

Facebook’s universal presence gives it universal appeal for digital marketing – content is easy to share, comment on, and like. With a few simple steps, you can leverage Facebook’s massive social media platform to create dynamic advertising campaigns.

Image Credit: 3BugMedia (http://3bugmedia.com/powerful-facebook-advertising-targeting)

Go here to learn more about using social media networks […]

Steps to Developing an Inbound Marketing Plan

By |July 15th, 2016|

Inbound marketing is about getting customers to come to you – creating content that influences buyers to seek you out and learn more about your company. This marketing strategy utilizes multiple techniques: content writing, social media, search engine optimization, web design, graphic design, email marketing, conversion rate optimization, and more. Read on to learn how […]

How to Incorporate Snapchat into Your Marketing Plan

By |July 7th, 2016|

Snapchat’s stylized ghost icon is ubiquitous these days, as the teen favorite messaging app has gained popularity with a much broader fan base – most recently, Snapchat has entered into advertising partnerships with 20th Century Fox, Buzzfeed, and the NFL. How can you make the most of this friendly ghost? We’ve put together a strategy […]

Proven Strategies for Growing and Engaging Your Social Media Networks

By |June 28th, 2016|

Social media is an indispensable part of marketing – but how do you leverage your social-media networks for optimal exposure and interest? Read on for some tips on using social media networks to your best advantage.

Photo Credit: FongZa Santhiti

Consistent Content

Your customers will probably be checking social media feeds multiple times per day. This can work […]

Incorporating Videos into Your Marketing

By |June 22nd, 2016|

Video content is memorable – and shareable. Studies show that content that incorporates video is more likely to be shared than text alone, and that people spend more time looking at a page with embedded video. Adding video to your marketing strategy will pull traffic to your site and give you a way to introduce […]

How to Expand Your Business Network

By |June 8th, 2016|

Succeeding in business is about making connections.  But how do you reach out, especially when you’re just getting started?  Read on for some advice on the best way to broaden your professional network.

Photo Credit: Newtown Business Network (http://newtownbusinessnetwork.com)

Strategic Social Networking

If you can establish a digital presence on a platform like Twitter or Facebook, you can […]

What Is Facebook Live and Why Do I Need It?

By |May 20th, 2016|

Facebook is ubiquitous these days; members use the site to chat, plan parties, stay in touch with family and friends, and read updates on local and international news. Many companies have joined Facebook to reach customers through this versatile social media platform. Its user-friendly interface offers a great way for businesses to collect customer feedback […]

The Best Apps for Marketing Your Business

By |May 2nd, 2016|

Thanks to the explosion of mobile app technology, business owners can take advantage of innovative programs specifically designed for digital marketing. Are you hoping to expand your toolkit and expand your marketing strategy? Read on for a list of the top marketing apps created by and for business owners!

Image credit: Matchboard.com (http://www.matchboard.com.au/MatchBoard/Forms/ArticlesList.aspx)

Mail Chimp – Mailchimp.com

Organization […]

Low-Budget Marketing Ideas for Small Businesses

By |March 14th, 2016|

Business owners know that success means savings.  But how do you “buy customers” on a small budget?  Read on for some tips on how you can build your brand without breaking the bank.

Photo credit: biznessapps.com (https://www.biznessapps.com/blog/10-awesome-apps-for-small-businesses)

Social Media: What We’re Talking About

Social networking sites have transformed communications and media. If you’re reading this, chances are you […]

How Users Search for Local Businesses Online

By |January 22nd, 2016|

Online searches to find local businesses are now more common than ever before. Search Engine Land’s Local Consumer Review Survey, representative of a wide range of ages and races, revealed that users are now just as likely to search the internet when looking for a local business as they are to seek out personal recommendations. […]

How to Choose between SEO and Social Media

By |January 15th, 2016|

In today’s world of online marketing, it can be a challenge for small businesses to choose between SEO and social media. Where are you putting your marketing dollars, and how do you  decide where to prioritize for small businesses trying to improve online marketing and SEO?

In an ideal world, any online marketing strategy includes heavy […]