A big part of successful digital marketing strategy is social media marketing – and in order to consistently produce effective social media content, you need to know how your content is reaching customers online. These free tools allow you to effortlessly monitor the performance of your social media content and brand, so that you can optimize every part of your digital marketing strategy.

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Looking for advice on other marketing formats, like direct email? Read our post on email subject lines!

Hootsuite is one of the most popular free social media listening tools available, and for good reason. This all-star social media monitoring tool covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Google+, and Foursquare. It’s well-known for its streamlined and user-friendly social media management functionality. We recommend using the weekly reports and team management features, which allow you to delegate tasks and send private messages – extremely useful when your social media accounts are being managed by more than one team member.

Want to learn more about one of the most popular social media platforms? Read our post on Twitter!

Twitter can be an incredibly powerful social media marketing tool, but it’s much more effective if you can monitor how far and fast your tweets are traveling. TweetReach helps you supervise your Twitter content, measuring the real-life, real-time impact and implications of social media discussions on one of the internet’s most popular platforms. TweetReach also helps you manage the networking aspects of Twitter, which many content creators overlook – you can find your most influential followers with ease, aiming your content and contacts towards the people you need to target in order to share and promote online content.

If you want to have clout on social media, Klout is a power-player. This comprehensive scoring system allows you to measure social media influence and brand reach through engagement on Twitter. That makes it the perfect tool for keeping an eye on what people think about your brand, and seeing which forms of content influences them both. Use Klout to adjust your posts according to the interests and engagement of your audience, increasing your engagement quickly and efficiently.

Social Mention wants to be your go-to site social media monitoring, and this omnibus site goes the extra mile, monitoring over one hundred social media sites from mass-media powerplayers to niche networks. It’s likely one of the best free social media listening tools on the market, analyzing data in more depth than most of its competitors and measuring influence with four foundational categories: passion, reach, sentiment, and strength. Social Mention also helps you by displaying top keywords, hashtags, and sites so you know where to dedicate the bulk of your attention.

Like the name implies, Twazzup is your one-stop twitter-monitoring shop. Twazzup’s core objective is to help users sort signal from noise – a major advantage on a site as content-rich, constantly-changing, and sprawling as Twitter. Combining automation and scheduling features with a stellar search engine that makes it easy for you to zero in on your brand and company’s Twitter reach, Twazzup is an incredibly potent social media management tool.

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Want to boost your social media marketing performance? Check out our post on social media trends!

Keeping on top of social media performance means keeping an eye on the competition, right? HowSociable is an ultra-convenient tool for measuring your competitors’ social media presence and brand performance, so that you can see what they’re up to and adjust your strategy accordingly. Best of all, HowSociable’s interface is exceptionally clear, breaking down scores by platform so that you can see where you’re succeeding and where you might need more development. A free account allows you to monitor twelve social networking sites, including standards like Tumblr and WordPress. Unfortunately, you’ll need a pro account to access the full range of 36, including Facebook, Twitter, and Pinterest.

If you’re interested in looking at your social media and brand performance on an international level, Meltwater is your best option. This tool allows you to conduct blog, Twitter, and Facebook monitoring in twenty languages, showing you results in a user-friendly graph output that’s easy for any entrepreneur to understand. You can also select different times for social media monitoring, allowing you to focus on peak publication or activity periods.

TweetDeck is a sterling option for content creators who are new to brand monitoring on Twitter. With TweetDeck, it’s a snap to schedule tweets, monitor interactions and responses, and track messages. You’ll also have no trouble keeping on top of hashtags and multiple accounts.

SumAll is aimed at small and medium-sized businesses, and its objective is to provide you with a cross-platform social media monitoring tool that will help you understand and shape correlation between all of your active social media channels. SumAll’s user interface does take some time to familiarize yourself with, but the investment pays off, since SumAll allows you to analyze a number of metrics related to brand and content performance.

Google Alerts is connected to perhaps the most dynamic, far-reaching, and sophisticated digital media monitoring tool there is, and it should be a part of every social media marketing toolbox. Google Alerts allows you to monitor the web for brand and company mentions, product reviews, media coverage, competitor performance, industry leader activity, and more.

Are you interested in learning more ways to connect with customers online? Square 1 Group is a boutique web development team based in Los Angeles, California. Our design and digital marketing expertise makes us an ideal fit for real estate agencies looking to expand their business online. We provide all our clients with individualized support and maintenance, online marketing services, and content creation, and we are passionate about delivering premium quality at an affordable price.