We live in a mobile technology era. Businesses are beginning to understand that mobile solutions are necessary for development within the company, as well as brand promotion. Across the world, phones are becoming more accessible than even a basic computer. With competition constantly improving as well, new needs continue to surface.  In order for businesses to survive, they need a mobile solution. By adopting mobile apps for their business, entrepreneurs can be sure to provide their customers with the latest news, and their workers with the latest technology.

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Make your business more visible

A recently released report by Yahoo’s Flurry analytics shows that 90% of consumer’s use their mobile devices primarily for apps. Businesses are beginning to recognize the need to inject themselves into their client’s smartphones. Aside from improving functionality and communication within your business, the app serves as its own advertisement when placed in the app stores. Clients can discover, and stay up to date on all the latest from your business.

Put instant tools in the customers’ pockets

Customers are always looking for ways to connect to businesses, as well as each other. An app for your business can have many of these functions such as reviews, catalogs and even GPS to find locations. The world is moving to mobile devices. Forrester expects “businesses to spend $189 billion by 2017 to redesign business processes for the mobile mind shift”. Fortunately, today there are many companies that offer a multitude of mobile solutions for different industries. Snappii, for example, is a codeless app development company that enables the user to create an app themselves. Snappii also creates custom apps for a fraction of the cost of other app-creation companies.

Enhance brand recognition

Giving customers a medium to express their thoughts on your company can facilitate word of mouth marketing. Experts believe that a brand needs to be heard or seen about 20 times before it becomes recognized by a single person. Mobile apps inherently have social media features built into them, along with other social outlets such as forums and chat. With apps, spreading the image of your business becomes easier and more flexible.

Make quick analytics and statistics

Aside from your customers, business apps can also be used internally to provide a myriad of features. From communicating with your employees, to automating a form and even providing analytics. These useful functions can significantly help to find out new directions of business improvement. There is no limit to what you can do with your app.

Customers always come first. Today, mobile apps are the best way to offer top of the line service, and give you the edge on your competition. The book “The Mobile Mind Shift” puts it best: “Tomorrow’s winners will be those who serve the customers in their mobile moments that matter.”

About the author: Alex Bakman is a successful tech entrepreneur and innovator. Since 1994 Alex has founded and grown 3 companies to $10+ million in sales. Now he is CEO and Founder of Snappii, a mobile business app development company, which was founded in 2010 and is headquartered in Rochester New Hampshire. Snappii has created a platform for developing sophisticated, feature rich mobile business apps without writing any code. Moreover, Snappii offers a wide selection of ready-made industry specific apps that can be downloaded from the iTunes and Google Play stores.