Thanks to the explosion of mobile app technology, business owners can take advantage of innovative programs specifically designed for digital marketing. Are you hoping to expand your toolkit and expand your marketing strategy? Read on for a list of the top marketing apps created by and for business owners!
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Mail Chimp – Mailchimp.com
Organization is the key to successful email marketing campaigns. You need a way to archive contact lists, track customer interest, and craft routine and seasonal mass emails. Mail Chimp is a great compromise between straightforward and comprehensive, and its flexible plans can be scaled to fit any business. Mail Chimp’s menu of services make it easy for you to set up email campaigns, and attentive customer service to help you get started.
Prezly – Prezly.com
Are you interested in managing a media profile, but not sure how to get started? Prezly is here for you! This app is a one-stop-shop for press releases, public-relations seminars, media templates, and marketing research. Their “Unleash Your Inner PR Geek” series will give you the confidence and know-how you need to become a digital marketing star.
Buffer – Buffer.com
Social media is marketing on an up-to-the-minute timeframe. With Buffer, you won’t have to worry about staying on top of social media accounts. This app will help you create and schedule social media posts across diverse applications, so you won’t have to worry about creating a current and integrated social media presence. Buffer will even help you optimize posting schedules according to customer and traffic metrics, so you can take the guesswork out of your digital marketing strategy.
Freshdesk – Freshdesk.com
Customer service can be a costly and time-consuming part of doing business, particularly for smaller ventures and companies with international client bases. Luckily, Freshdesk is here for you! They’re a cloud-based customer-service platform whose mission statement is a positive customer-service experience for all. They’ll outfit you with your choice on a comprehensive menu of services, and they can give you expert advice on designing and implementing your best customer-service strategy.
Yotpo – Yotpo.com
Customers use online reviews to find out whether a company is worth their time and money. Problem is, new businesses have trouble generating reviews, especially if they have a small advance marketing budget. With Yotpo, it’s easy to generate, track and post customer feedback. You can also share them on your site and social-media platforms, so these rave reviews can help bring more business to your door!
Brandwatch – Brandwatch.com
Brandwatch is a social-listening app. Social listening is about figuring out what your customers want. How do people see your business and your brand? What makes you special? Where can you build your reputation by introducing a new service or product or reaching out into a new market? Brandwatch can help you answer all these questions through a detailed, multi-level investigation of your marketing profile.
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Insightly – Insightly.com
Insightly’s slogan is, “Our CRM Gives You Superpowers!” and they’re not wrong. CRM stands for Customer Relationship Management – think of Insightly as a digital personal assistant for your contact list. You can use Insightly to track every contact associated with your business: customers, vendors, suppliers, leads, contacts, and organizations. With Insightly, you’ll be able to record and review your relationship with everyone on your list. Insightly also gives you simple tools for digital marketing, including email campaign management and web analytics.
Wix – Wix.com
Wix is a cloud-based web design program that’s designed to be simple to use. They provide templates and a-la-carte website components for every kind of business, and their unique drag-and-drop web-design format makes it easy to tailor your website to your vision. Wix is also free to use, and they have customer support on-call to answer all of your questions.
Dribbble – Dribbble.com
Strictly speaking, Dribbble is a digital-marketing tool for design professionals – but their collaborative format gives business owners a chance to take advantage of the creative energy on display. Whether you’re looking for a one-off logo design or a new in-house graphic designer, Dribbble lets you browse the online portfolios of web designers, graphic designers, illustrators, icon artists, typographers, and logo designers. If a current project catches your eye, you can contact the artist. You can also browse listings of design teams for hire, or post a job listing yourself.
Hootsuite – Hootsuite.com
Juggling accounts across platforms? Hootsuite is here to help! This MVP social-media app collects and organizes all of your social-media accounts in one easy-to-use dashboard menu, so you won’t have to maintain them individually. Hootsuite can also provide analytics that will help you increase your traffic and impact.
Nimble – Nimble.com
Nimble is designed to help you integrate digital communications, and it allows you to organize contact information, social medial profiles, and online conversations in one location. This app will help you deliver streamlined, professional customer service. It’ll also make it much easier for you to implement and expand on other digital marketing options.
The mobile app marketplace will leave you feeling spoiled for choice, but you can build a first-rate digital marketing strategy with just a few high-performing programs. Check out these fan favorites, and see how far they will take your business!
Are you looking for more up-to-date info on the latest mobile app technology? We suggest working with a team of digital marketing professionals who make it their business to seek out and test out the most innovative marketing technology tools available. Contact Square 1 Group for a consultation today!