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Whether you’re a start-up or an established business, you want to keep overhead low. It can be hugely tempting to bring as much work in-house as possible. And if you’re a small firm or a one-person venture, you naturally want to complete as much work as possible yourself.
However, some specialist and professional services are worth investing in – none more so than marketing. In this post, we’ll look at some of the benefits of professional marketing services, and when you might consider retaining a professional marketer to represent your company.
These days, marketing means digital marketing. Even if you have brick-and-mortar locations, a significant portion of your customers will find you online. Digital marketing opens up enormous possibilities for advertising campaigns, analytics, and product research.
Unfortunately, it also requires a lot of extra work on a compressed timeframe, across several integrated platforms. That work can save you money on a superficial level, but the DIY route also comes with the high opportunity cost in time and worry for you.
Do you have time to manage accounts on half a dozen different social media sites? Do you want to spend your afternoons writing blog posts or producing video segments? You can easily outsource these tasks to a professional marketing firm whose staff can juggle the demands of a digital-marketing strategy. You’ll get the benefit of professional help, and you’ll be able to get back to the work you love – running your company!
High-impact marketing content is also dependent on specialized skills – writing and editing, graphic design, photography, and video editing are just some examples. Creative and content professionals typically work much more efficiently than amateurs, and the added value of their work product is unmistakable. This is especially true of graphic design-related work, and especially important given the added value of graphic and video elements in capturing customer interest. Their careers also give them firsthand knowledge of emerging trends in graphic design and creative technology, which means that your marketing materials will never seem dated or trite.
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Professional marketing firms will also offer a comprehensive and modular menu of services – you don’t have to commit to outsourcing all of the work associated with your marketing campaign. Instead, you can experiment with a few services, like content writing or graphic design, and ramp up to a full-service marketing package over time.
Positioning, planning, branding, social media, content development, email campaigns, event planning, print design, web design, public relations, press releases, and database management are all options on the marketing services menu. A competent marketing firm will provide you with a package tailored to your needs.
A marketing firm can also provide you with a professionally-managed marketing strategy. Do you want to improve your site’s SEO? Do you want to know how much money is reasonable to spend on Facebook Advertising? Do you want to make sure customers open your marketing emails? Do you want to learn more about Snapchat and how it works? A professional marketer brings comprehensive experience to the table, which will save you money and effort.
Speaking of money, professional marketing firms can be especially helpful with managing marketing budgets. They’ll ensure that you aren’t pursuing a strategy that has failed to pay off, and they’ll help you allocate funds for maximum impact. You’ll also be able to consult them about appropriate financial outlays at each stage of your business and each segment of your campaign.
Given all of these benefits, it’s clear that a professional marketer is a worthwhile investment for many businesses looking to stretch their advertising budget, convert leads and raise their company’s profile. Why not schedule a consultation with a professional marketing firm, and see where their expertise can take you?
Are you interested in learning more about professional marketing services and other digital marketing issues? At Square 1 Group, we make it our mission to provide every client with an expertly-tailored digital marketing plan matched to the needs and strengths of their business. Contact us to discuss your company’s best strategy today!