I’ve worked with a lot of independent real estate agents and real estate agents under brokerages and have observed firsthand how some brokerages do not care about their real estate agents. Sure, from time to time, they may give their agents websites with a generic real estate web design, maybe a couple of leads here and there but in a competitive market, that may not be enough. You see, an average broker has about 42% of churn with their real estate agents.

As someone who’s been in the real estate industry for quite some time now and in real estate web design in recent years, I go on the talking circuit to provide value to a number of brokerages out in California. In one of these sessions, one of the gentlemen, a real estate veteran, in the class pulled me into his office to have a one-on-one with me. He wanted to learn a little bit more about what we do and talk about

As someone in the real estate web design business, I get to talk to a lot of real estate professionals, and the other day I was talking to a broker that mentioned something that inspired today’s video, he said that he wanted to be the authority, but didn’t want to be the face. And that really resonated with me because the idea made absolutely no sense in my mind. Can you be in authority or have influence without having really done the