Whenever a real estate agent approaches us wanting to build their own real estate web design, it’s always for the same reason… lead generation. However, I always remind them that the first step to effective lead generation is knowing your real estate audience.    Importance of Knowing Your Audience Let me tell you a story about our client Nick.  Nick is a real estate agent who focuses on upsizing families or more specifically families that have outgrown their current living situation and are

In my business, providing real estate strategies, along with great real estate web design, one of the principles that I focus on to help our clients is choosing the right clients to work with. Choosing the right clients is not something that all realtors do, because they see it from the transaction level. As realtors, who are we to say no to a transaction? However, there is value in choosing your clients ensuring that you are able to deliver specialized and quality