In this week’s YouTube video, I wanted to focus on using social media as a part of your content strategy in your real estate career. Here’s how you can grow your social media channels by contributing one hour of time for the entire month.
Create a video discussing a topic you’re an expert in, and build out social content from that video for the month.
Step #1: Planning
Create a spreadsheet mapping out your social content ideas for the month. It helps to choose a general topic for each week, and create bullet points for discussion items across topics.
Step #2: Recording
You don’t need fancy camera equipment to get started. Standard video tech—like a smartphone or laptop cam—will get you going. You’ll spend about half your time creating your videos, which might take a while to nail down at first.
Step 3: Post Production
With a slightly bigger budget, you can focus on post-production to add a finishing shine to your content. Light balancing, audio tweaking, and perhaps some animation might be a welcome addition to your final video.
Check out the YouTube video to learn more about getting your social content on autopilot.
Videos help website visitors digest and absorb information, and if a photo can tell a thousand words, a video says a million. Today, videos are