The holidays are among us, and with them is the season of spending. As Black Friday, Cyber Monday, and Christmas roll in, you should be thinking about your sales strategy this holiday and for many to come. Here are a few ways you can leverage these money-spending calendar dates to your benefit:
Email marketing remains one of the most effective ways to reach and convert your leads. And email remains the preferred method of communication between consumers and brands. Use this to your advantage. Segmentation, powerful copywriting, and split testing should be part of your strategy.
Holiday deals are the fuel that powers spending season. Create a deal(s) that aligns with your inventory and be realistic about what you can offer, then start preparing your marketing and branding materials. Encourage customers by offering free shipping, discounts, and other giveaways.
The Gift of Knowledge
Some service-based businesses might have a little more difficulty coming up with creative sales opportunities. In this case, use the gift of knowledge.
For example, a real estate agent might offer a gift certificate to a home buying or home selling class, or give away an ebook on how to buy a property for the first time. Never underestimate the power of learning opportunities, which is a great way to nurture leads.
Lastly, each of your holiday marketing tactics should be consistent with your website design. If you need help deciding how you can take advantage of your holiday marketing, reach out to me today and we can talk about different ways Square 1 Group help you achieve your goals.