Landing Page copywriting 101: what you need to know

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Copywriting can be a daunting task. As a business owner, you understand how important your website landing page is. But a landing page needs to be more than just visually appealing: it needs to have strong content that takes leads further down the sales pipeline.

Here are a few tips for getting your landing page copywriting right:

Convey the Benefits

Rather than spend too much time describing the product or service, focus on conveying the benefits. This solution-based copywriting method will show potential customers exactly how your company aligns with their needs.

Pay Attention to Headers & Headlines

Most people turn to headlines and headers to get quick snippets of information. Chances are, they’re using those bigger blocks of texts as a digital “table of contents” to determine whether they should read on or move on. This means each headline and section title should be description with simple, easy-to-understand language.

Break Up Text

Small, micro-blocks of text are best. If you fill your landing page with content—no matter how great the content is—chances are your reader will skim through it and pass important details. Always extract the core of your message, and remember: simplicity sells.

Use Your Data

Be as specific as possible with your content. For instance, let’s say you’re a real estate agent. Instead of saying you’ve helped X number of buyers negotiate home prices, you could say, “I’ve saved clients a total of $687,000 over the past three years.”

Unless you have experience creating killer copy, chances are you’ll need some help. That’s where Square 1 Group comes in. We’re happy to help you with your web design and copywriting needs, so you can focus on other value-adding areas of the business.

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