This week, I wanted to talk to you about the tremendous power of Call to Actions (CTAs).
First thing’s first: what is a CTA? It’s a simple instruction that encourages the visitor to take action. Examples:
- Sign Up
- Try for free.
- Join Us
- Join free for a month.
- Let’s Create Together
Each of these CTAs are straightforward; they guide the visitor and encourage them to take another step. But even though they seem simple enough, they pack a powerful punch. Here are a few stats to demonstrate this:
- More than 90% of visitors who read your headline also read your CTA copy
- Emails with a single call-to-action increased clicks 371% and sales 1,617%
- Anchor text CTAs can increase conversion rates by 121%
- Personalized CTAs convert 42% more visitors into leads than untargeted CTAs
It’s not just about what your CTA says; it’s also about where it’s placed, how it’s leveraged in the context of the page and surrounding elements, and even the colors and typography you use.
Think of your CTA as a selling portal. A great website and a bad CTA setup can result in lost conversions, and a great CTA with a bad website will send your visitors away before they even give you a chance.
There’s a precarious balance between design and copywriting, and CTAs are the hookline for your copywriting efforts.
I encourage you to give your website a once-over on the front and back ends. Pay attention to where your CTA is placed, how many you have, and what it looks like. Then dig into your analytics dashboard and determine whether your pages are performing the way you’d like.
Small changes can make all the difference, and our team is here to help. Reach out to us to get the help you need with your copywriting and web design!