On behalf of the Square 1 team, we’d love to wish you a Happy New Year!
With 2020 just on the horizon, I wanted to share a few web design trends for 2020. The more you understand where the future of design is headed, the more likely you are to make smart, lead generating decisions.
Driving Traffic Through Social Media
Social media has become an integral piece of the marketing puzzle. Today’s businesses understand that there’s a strong link between their social and website presence. Brand messaging needs to be consistent across all platforms, and business owners be focusing on design and content strategies that align those various traffic sources.
Content is King
No matter how beautiful your website is, bad content will decimate it. Many web designers fail to recognize that solid copywriting and design go hand in hand. Good content with simple HTML and headers in nice typography will outperform flashy website design with so-so content time and time again.
Accessible Web Design
Your navigation and page elements should be easily understood, digestible, and accessible to everyone. How people process your pages play a key role in its user-friendliness. In fact, eventually websites will have to be ADA compliant.
Long gone are the days where design had to be cookie-cutter to fit in. Now, branded imperfections and individuality are key to standing out in crowded spaces. Pay attention to industry-specific trends, and then consider how you can inject your own brand into those styles.
Clean and clear-cut are key elements of minimalist design. Minimalism is strong in today’s web design world. With this trend, a simple but powerful presence is the goal. This means smooth lines, bold typography, negative space, beautiful contrast, and straightforward navigation.
This upcoming year, let your website take center stage. Our team of marketers, copywriters, and web designers can help take your business to the next level.
Reach out to us to learn more about our custom web design and branding packages.