I wanted to take a moment to talk about using animations in web design. A couple of weeks ago, I discussed 2020 web trends and micro animations were a part of that.
However, there’s a right and wrong way to go about adding animations to your website. With that in mind, here are a few tips for nailing your animation tactics:
Utilize Micro Animations
Micro animations are a major 2020 web design trend. Micro animations are small, brief animations that enhance the digital experience and divert the eyes to a particular area of the page.
Know When to Use It
Animations aren’t for every page—or even for every website. Don’t be tempted to use animations just because. Keep usability in mind; does your animation help guide users, highlight an important message, and enhance UX? Are you animating to “decorate” your website or to provide a meaningful purpose? Keep these questions in mind as you build your site.
Animate in Moderation
The key to animation is moderation. Too many animations on the page can easily become a distraction and detract from the user experience.
Avoid Surprise Elements
Rarely is there a case where animation surprises are useful in web design. Your main goal should be to make the experience as intuitive as possible. Each of your animations should move just as expected. Modern users seek familiarity and consistent patterns, and you should deliver motion objects as such.
As you can see, website animations require a precarious balance. Take a look at how other brands are using animations (both right and wrong) to give you an idea of what would work for you. I hope these tips were useful to you! If you have any questions about web design or how animations can be leveraged on your website, feel free to reply to this email.