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How to Start a Content Strategy From Scratch

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If you’ve put time, money, and energy into building your website, naturally you want to see it flourish. One of the best ways to do this is with content. In search engine optimization, content is king, and your website will rank higher with an effective strategy.

However, if you’re starting with a blank slate, you may be intimidated by the road ahead. With that in mind, here are a few tips for starting a content strategy from scratch:

Define Your Keywords

Before you get started with your content efforts, create a list of keywords that you plan to target. For example, as a real estate agent, one key phrase might be “buying a house in San Diego.” These keywords will help guide your content strategy moving forward and should be backed by research. Ideally, you can work with an SEO agency to help define them.

Create a Content Calendar

One of the biggest struggles businesses face is remaining consistent. A content calendar holds you accountable for your content goals. And by mapping out your ideas early on, you can avoid struggling with last-minute topics.

Work With Writers

If you’re not proficient with writing or don’t have the time to create weekly blog posts, consider hiring freelancers or SEO agencies with their own team of writers. Not only do they possess the required skill set, but they’re proficient with SEO and can save you plenty of time.

Consider Different Content Types

Although blog posts may be at the forefront of your strategy, there are different types of content you may want to look into, such as ebooks, infographics, podcasts, videos, and much more.

Distribute Content

Your blog posts will accrue SEO value over time, but you should still prioritize content distribution for each new piece of content. This means using email marketing campaigns, social media, and even PPC to promote your content.

Spearheading any strategy from scratch can be intimidating. The Square 1 team consists of web designers, writers, and marketers who are prepared to help you achieve your content goals.

We hope this advice was useful, but reach out if you need assistance!

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