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What Is Drip Marketing?

In this YouTube video, I walk you through the logistics of drip email marketing. Many real estate marketers neglect email drip marketing simply because they don’t fully understand it. So let’s dive in:

What is drip marketing?
Drip email marketing is a marketing strategy that automates the flow marketing messages to your leads and contacts over time. These touchpoints help nurture your leads without taking up too much of your manual time.

What do you need to get started?
In order to set-up an email or drip automation campaign, you’re going to need either a CRM (like SalesForce) or email marketing platform (like MailChimp).

Why is it important to set-up drip email campaigns?
Email automation tends to receive 50% more conversion than standard emails, 70% more open rates, and 150% more clickthrough rates. You also save plenty of time and drastically reduce the potential for human error.

What are some drip campaign ideas?
Common drip campaign ideas might include:

  • Welcome email: they receive a conversion rate 300x higher than regular emails.
  • Connection email: requesting additional contact information outside of email, through different social networks or by phone
  • Social proof: showcasing testimonials, client success stories, or accomplishments.
  • Engagement email: connect by asking a question
  • Giveaways or webinars

How often should you send emails?
Generally speaking, a single campaign should last for about three months, with 12 consecutive emails going out weekly.

Keep in mind that these are basic concepts and strategies. Please check out the YouTube video for a bit more detail, and if you have any specific questions about the nitty-gritty of email drip marketing or lead nurturing, please feel free to reach out directly. I’ll be happy to help you.

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