What is drip marketing? Here’s why you need it!

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Today I wanted to take a moment to talk about email drip campaigns.

An email drip campaign is a marketing method designed to nurture leads over the course of a set duration, guiding them further down the pipeline with each email. The entire campaign is automated to ensure maximum efficiency. Here are a few benefits:

Built Around a Goal

Drip campaigns are built around a goal. For example, if you create a lead opt in form for a free consultation, your campaign might be built on ensuring that lead converts into a paying customer.

Nurture Leads

Nurturing leads is the process of building relationships with buyers during every step of the journey through the sales funnel. These communication efforts make a big difference to your ROI. No matter what industry you’re in, you’ll almost always outperform competitors who don’t leverage lead nurturing.


Studies have shown that the average consumer needs seven touchpoints with a brand before they convert. Automated drip campaigns are a phenomenal way to re-engage with a potential customer or client who has demonstrated interest in your product or service. This is because there are many times where your lead doesn’t open your emails.


As previously mentioned, the ability to move through the funnel without manual intervention is important. This saves you plenty of time and effort, allowing you to focus on other core areas of the business while your campaign runs on auto-pilot.

Square 1 Group has created dozens of drip campaigns for clients across a variety of industries. If you need help getting yours off the group, please don’t hesitate to reach out. You can also check out a sample real estate drip campaign outline in our YouTube video here.

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