10 Important Landing Page Design Tips

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Landing pages create an opportunity to build your customer base and convert visitors. Because they are so critical to lead generation, it’s important that they’re designed well. With that in mind, here are some important landing page design tips:

  1. Write a headline that captures attention. Think about your target market and what they’re looking for
  2. Incorporate reviews and social proof to help build trust
  3. Ensure your lead capture form captures immediate attention; your visitor should be drawn towards your CTA
  4. Use headings and subheadings. These help the reader scan content quickly by breaking it down into easily digestible points
  5. Make the benefits of using your product(s) or service(s) clear. What is your value proposition? The visitor should be able to quickly understand it without sifting through blocks of texts
  6. Keep your copy simple. Too much text can easily mean your messages will get lost in translation. If you must have detailed text, make your main points stand out with subheadings, giving the visitor the option to read more if they please
  7. Use white space to balance out design elements, organize content, and provide a quality user experience
  8. Incorporate beautiful imagery. High-quality photos demonstrate the quality of your offering and convey the image you’re trying to portray
  9. Design for mobile users, too. Your website should be responsive to accommodate any type of device
  10. Don’t forget to split the test. You’ll never know what works best if you don’t test some variations of the page, whether it’s colors, headings, or CTAs

I hope these landing page tips help. Each of these points is important to our design team. If you have any questions about web design for your business, we’re always happy to help.

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