Lead generation is an important part of any real estate website, no matter where you live or what niche you focus on. The fact is, most real estate clientele will either come from a word-of-mouth referral or begin with a standard web search.
If you’ve put time, effort, and money into your real estate website but aren’t seeing the fruits of your labor, it might be time to think about why your real estate website isn’t getting leads. Here are a few reasons why this might be happening:
1) Copying other agents. Perhaps you’ve seen that a particular strategy, feature, or design is working for another agent. Your attempt to replicate that success may prove futile in the end because every agent is different.
One marketing strategy might be based on data from that particular geographic area or website analytics. Your strategy should be your own, based solely on your preferences and needs.
2) Your capture forms aren’t working. There’s a reason why some lead capture forms perform better than others. Your form’s page positioning, length, and fields are all critical factors that determine its success. Check out these examples of effective lead forms.
3) You aren’t getting the help you need. It can be difficult to determine what’s wrong if you don’t know where to look or what questions you should be asking. No real estate agent can be the jack of all trades. If you aren’t adept at marketing or web design, you could end up making critical mistakes early on.
Our real estate web design team aims to help agents learn more about how they can leverage their data in a way that converts.
If you’re not getting the results you need from your website, let us know and we’ll be happy to look at your data and see how we can improve your lead generation efforts.