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The Value in Using Instagram Carousels

Instagram carousels are posts that contain up to ten images and/or videos. Because Instagram is the number one platform for organic growth, it makes sense to incorporate this unique feature in your marketing strategy.

Utilizing multi-posts allows you to better communicate your message, add an element of interactivity, and benefit from additional visual appeal.

You can use Instagram carousels to:

  • Promote new listings
  • Tease blog content
  • Evoke brand personality
  • Educate your audience
  • Showcase customer testimonials
  • Create a branded storytelling experience

With these use cases in mind, here are a few tips:

#1

Don’t create carousel posts for the sake of it. Each carousel post should have a specific purpose, focusing on a goal that you cannot achieve with a regular Instagram post.

#2

Use eye-catching, high-quality images and/or typography. Beautiful imagery is the cornerstone of successful Instagram posts.

#3

Push the story forward. Each slide should encourage the user to continue scrolling.

#4

Don’t forget your call to action. What should your user do once they’ve finished scrolling through your carousel? Make your CTA clear and easy.

Are you using Instagram carousels? Do you need help creating content that attracts leads? Need an overhaul on your branding?

Reach out to us if you’d like to learn more!