How to Grow Your Email Subscribers With a Facebook Messenger Giveaway

Creating a Facebook Messenger Giveaway is a great way to build your email list. And as a real estate agent, your email list is the gateway to your market; it’s where you go to convert leads into clients.

Messenger Giveaways work well because:

  • They are bot-based, which means they run on their own and do the heavy lifting
  • They include pre-populated fields based on user profiles, reducing the amount of time a user needs to spend filling in their personal details
  • They target leads that are already interested in your services

(Take a look at these impressive Messenger marketing statistics if you need more proof on the immense value Messenger can bring).

Choose the Right Prize

Your prize should be associated with your real estate business. Real estate-related books or e-books, subscription to a meal kit or magazine, and home gadgets are all relevant prizes.

Build Your Messenger Bot

Your Messenger Bot will do the heavy lifting for your contest, but you’ve got to get it started. Build your bot flow using a Messenger bot tool like Mobile Monkey, Flow XO, or ManyChat.

Create a Messenger Ad

Once you’ve built your bot, it’s time to promote your giveaway. A Facebook Messenger ad will take the user directly to your Messenger bot where they can opt into your giveaway. Fortunately, your ad costs should be offset by lead revenue.

Make Improvements

Although your giveaway will operate on autopilot, continuously review it to learn more about how you can make it more effective.

Follow Up

Getting sign-ups is just the beginning. Once you’ve built up your email list, have an outreach strategy in place, which should include an email drip campaign.

When it comes to lead generation, we’ve seen firsthand how powerful Facebook Messenger can be. If you need help creating copy for your campaign, designing a giveaway landing page, or building a drip campaign, we’ve got you covered.

Reach out to us today!