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How to Set SMART Real Estate Goals

By now, you understand the importance of differentiating yourself from other real estate agents. And to succeed in a competitive industry, you need SMART real estate goals:

Specific

Measurable

Achievable

Relevant

Time-bound

SMART real estate goals fall under many categories: lead generation, lead nurturing, branding, and team goals. Here’s how SMART criteria can be incorporated into your goal setting:

 

Specific

Answer this: What exactly are you trying to accomplish?

Dig Deeper: What daily, weekly, or monthly tasks need to happen to achieve this?

Example: Hit a lead conversion ratio of 2.5%; get 1,000 new subscribers

 

Measurable

Answer this: How will your specific goals be measured?

Dig Deeper: Come up with a measurable number that aligns with your goals. Then have a plan in place to measure those numbers and track success.

Example: Get 20% more subscribers this year and use your email marketing platform to measure results

 

Achievable

Answer this: Are your goals realistic?

Dig Deeper: It’s okay to shoot for the stars, but you should do so within reason.

Example: If you want to increase subscribers by 50%, you must be able to put in 50% more work.

 

Relevant

Answer this: Are your goals relevant to you and important enough to retain control over them?

Dig Deeper: Make sure your goal is possible during the current socio-economic environment and that you are uniquely positioned to work towards them.

Example: You might want to work on your lead generation, but without a well-designed website, does it make sense to focus on lead nurturing?

 

Time-bound

Answer: Does your measurable goal include a time frame?

Dig Deeper: Use data and insights to create timed-based that adhere to the SMART criteria.

Example: Increase website visitors by 20% per month by EOY

 

I hope that you can use this as a starting point to developing your own SMART real estate goals.

 

As a design, branding, and marketing agency, it’s my goal to help you achieve yours. Let us know what we can do!