Email marketing is a must for real estate agents. After all, your email list is the strongest connection you have between you and your potential clients. It’s your perfect gateway to not only reach your potential clients but is also a great way to stay on top of their minds while you work on building trust with them.
The reality is you can’t always rely on your website and real estate web design to reach your audience. Your real estate website is where leads will go once you have made them curious about you and your business.Â
Furthermore, studies have shown that consumers prefer to be reached by email rather than by phone calls or messages. This is mostly because no one is fond of answering random numbers calling them on their phones and chances are, when they do answer, they don’t really have the time to talk to you as much as you would like them to.Â
On the other hand, by creating an email marketing campaign, you can speak to your audience as often as you want while also being to tell them everything that you want to.Â
If you don’t believe us, take a look at the numbers. Here are five statistics that prove just how much you need an email marketing campaign:
Fact #1: For every $1 you spend on email marketing, your return on investment is $42 on average.
Email marketing is one of the best investments you can make into your business. For one, campaigns are budget-friendly. There are a lot of marketing platforms online that offer cheap services to help you manage your email marketing campaigns.Â
Moreover, email marketing campaigns offer numerous branding opportunities as well. Depending on your cadence and strategy, there are a lot of ways that you can showcase your brand to your target audience.Â
Lastly, these can all be easily outsourced. In most cases, you can brainstorm on the topics you’d want to be sent out and can hire a virtual assistant to schedule everything for you.Â
Fact #2: The average open rate for a welcome email is 82%
Welcome emails are incredibly powerful—and arguably the most important email you’ll send your subscribers. With a high open rate, your welcome email gives you an opportunity to introduce yourself and make a great first impression.
Welcome emails should be utilized well. You have to give your target audience a reason to notice you or to even start interacting with you.Â
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Fact #3: Email retargeting conversions can be as much as 41%, compared to standard conversion rates of 2% to 4%.
Retargeting is the process of reaching clients who have already interacted with your company. Whether it’s referring to a client who has visited your real estate website or has clicked on an ad.
And since these are the leads that have already demonstrated interest, they are much more likely to respond to retargeting emails.
The key here is to remain on top of their minds while they’re still in the process of deciding if they should commit to working with you.
Fact #4: Videos added to your email increase click rates by 300%.
As real estate agents, you are your own brand. Video helps you humanize your brand and show off your personality.
The truth is, you don’t need to worry about making fancy videos that are edited to the tee. That is unless your target market is at the higher end of the spectrum. The more raw your video is, the more approachable and relatable you will be to your audience.Â
Incorporating it into your email creates a win-win: you’re able to leverage the power of email marketing with the power of video marketing, all in one convenient place: the inbox.
Fact #5: 59% of HubSpot survey respondents say marketing emails influence their purchase decisions.
With more than half of your potential client pool being influenced by the content you send, it’s important for you to make sure that you’re providing them with resources and touchpoints that matter.
Don’t know where to start with your email marketing campaigns? Our team can help you. Reach out to us to learn more about our new email marketing program, 36 Touch.
