Staying updated with current web design trends is essential for creating a compelling online presence in the real estate industry. Here are five cutting-edge trends shaping real estate web design in 2021:
Are you interested in getting your website built or revamped this 2021? There are a number of things every real estate agent and entrepreneur must consider when trying to create great real estate web design. One of these things is ensuring that your website looks good for the future and is not easily outdated.
With hundreds of real estate web design options to choose from, creating a cohesive and visually pleasing website can get tricky. To help you out, we’ve listed down the top real estate web design trends you should consider this 2021.
As the real estate industry continues to grow bigger, it has grown to be more dependent on technology as well. More and more customers are using their mobile phones, tablets, or computers to search for their real estate agents.
That being said, your real estate website is your online business card.
This is the online representation of yourself and your business where you have to create a great first impression. Having a professional website that looks fresh and current will definitely help you create just that.
Here are the five core concepts that you can use as inspiration when starting your new real estate website:
A trend in 2020 that seems to be doubling down in 2021 is parallax animation.
This trend refers to the motion and movement of your website. In this situation, motion does not refer to videos on your website. You won’t be needing a hire a professional video editor for your website.
Parallax animation actually refers to the continuity of motion and movement on your website as you scroll through a webpage. As this trend continues to evolve through 2021, you will begin to see that animations are getting a lot more complex. Web designers are now utilizing multiple layers to illustrate animations a lot more clearly.
Simply put, it’s the successor to flat design.
If you can recall, back in 2010 Windows did its best to present a minimalist design with most of the iconography and shapes that they utilized. It seems that designers are now looking to bring back flat designs but with a modern touch and flair.
The goal of nemorphism is to make flat icons look realistic by turning them into 3D objects.
Marketing Strategy – create inbound strategies to better position you for the long game.
Systems Implementation – we design and implement systems for you to buy back your time.
Brand Building – position you as the thought leader and authority in your community.
This trend essentially is when you scroll down a web page.
Imagine that as you scroll down a web page, the colors will change as well. It could also be the shapes of an object that transforms as you scroll down. It can even be the entire layout of the page that transforms.
The concept behind this is that scrolling is really one of the most subtle forms of interaction or engagement within a website. Scrolling transformations will really ramp up the visuals of the experience. Ultimately, this will provide a unique user experience for every site visitor that you have as they scroll down through your webpage.
Just like with any other story, the idea here is that you are trying to convey a story for your user by creating a beginning, a middle, and an end of the story as they scroll through the webpage.
This revolves around the concept of not simply creating a web page that has a bunch of information on it but rather creating a user experience that engages and immerses a visitor in that experience.
For real estate websites, try to picture visiting one of your listings where the whole experience is immersive on a single web page. Remember that you have to keep your visitors and potential customers engaged.
In previous years, we’ve seen how utilizing video backgrounds as well as using large typography has trended. In 2021 however, the new trend is merging both those concepts and essentially creating a hero section to a website that utilizes large typography and video as the call to action.
It is important to remember that these trends are not set in stone and are completely subjective. Try to look for inspiration everywhere in order to make it uniquely yours. Note down things that you find cool or innovative and incorporate bits and pieces of those when developing or revamping your real estate website.
Looking for more real estate tips? Join our free Facebook Group today and enjoy similar content. On the other hand, if you need help building out your real estate website, we’re just a call away! We’re experts so feel free to reach out to us and we’ll be more than happy to help you out.
Emmanuel here and my goal is to empower 1 billion realtors with tools to generate business online. Think you can be one of them?
Emmanuel is the CEO of Square 1 Group, a boutique agency that helps real estate entrepreneurs build a unique brand online. He has been in the real estate digital marketing industry for over a decade and has helped hundreds of real estate entrepreneurs grow their business. He ensure that Square 1 Group is able to design, build, and manage custom-built lead-generating websites.
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