So you are a real estate agent and you’re priming to either set up or revamp your real estate website. Not to put too much pressure but your website is important to make a great first impression with leads and prospects before even speaking with you and getting them into your sales funnel. You know the term, don’t judge a book by its cover, well it’s not applicable to your website. An old or outdated website can be a reason why you lose clients before you even get to talk to them.
Now, after scouring the internet and doing all the research, I’ve broken 2022 real estate web design trends that can make your digital image look super crisp and trendy for all of your real estate agent peers and prospect into my top five:
The Memphis design. A design trend back from the 1980s where you use a mashup of chaotic patterns and shapes together but somehow find a way to make it work and look great. It may look a little bit funky and retro but through a solid user interface design, they seem to work!
An ode to a trend from years past which is large typography over the hero image. This is a trend that seems to stick through the years, mainly because it’s so simple to the viewer as soon as the page loads. It’s super clean, super minimalist and with the right statement, you can really drive conversions.
Having visual borders. It’s this basic idea of having a free-forming layout but you’re using these really thin lines to section off the page. If used correctly and with the right geometric shapes, it really breaks the “4th wall” of the design principle and elements on your site will look like organized chaos.
Marketing Strategy – create inbound strategies to better position you for the long game.
Systems Implementation – we design and implement systems for you to buy back your time.
Brand Building – position you as the thought leader and authority in your community.
The idea of creative scrolling experiences. In 2021 Real Estate Web Design Trends I talked about scrolling animations and that was a prediction that I saw used pretty excessively throughout the year.
This new trend takes scrolling animations and puts it on steroids. The idea here is that as users scroll, they’re taken to a section with a completely different look and feel that’s really designed to break the monotony of a web page looking exactly the same from top to bottom.
The idea of horizontal scrolling. I’m going to go out on a fairly big whim on this one because I don’t see a lot of people talking about it but I believe it’s only a matter of time that it starts becoming a thing. As more people look to using their mobile devices to browse the web, finger muscle memory is a thing and swiping is sometimes easier than scrolling.
Beauty is subjective. What resonates with you may not resonate with your site visitors so put them in the forefront. Remember, your website isn’t about you, it’s about them. Design your website based on what your audience wants and needs. Your website is a representation of you and your brand, applying some of the trends above would your website looks great and legitimate.
Looking for more real estate website design tips? Join our free Square 1 Facebook Group today. If you need help building out your real estate website, we’re just a call away! We’re experts so feel free to reach out to us and we’ll be more than happy to help you out.
Emmanuel here and my goal is to empower 1 billion realtors with tools to generate business online. Think you can be one of them?
Emmanuel is the CEO of Square 1 Group, a boutique agency that helps real estate entrepreneurs build a unique brand online. He has been in the real estate digital marketing industry for over a decade and has helped hundreds of real estate entrepreneurs grow their business. He ensure that Square 1 Group is able to design, build, and manage custom-built lead-generating websites.
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