So your site is finally picking up some steam. Traffic to your site has increased month over month and your visitors are all viable customers. The problem is your phone is not ringing and your email’s aren’t chiming. This usually means you have landing page issues. Potential customers are landing on your site only to NOT find what they’re looking for. Believe it or not this happens more times than you think. Here are 5 tips that make for better conversion rates on landing pages.
Include all of the required elements to a landing page
In order to capture or create conversions on your landing page, the following components are requirements:
- A headline and sub headline
- A short description of the offer
- A featured image
- Testimonials, branded logos or badges
- A contact form
Remove the navigation
This is more a personal choice but most landing pages do not have a navigation bar. Adding a navigation bar to a landing page tend to cause issues on conversions. It gives the ability for the user to navigate throughout the webpage thereby reducing chances of getting the lead or purchase. The goal is to keep them on the page. The term marketeers use is lead generated friction which means increasing the chance of landing page abandonment.
Add social proof
Social proof adds 3rd party credibility to your website. They come in the form of testimonials, branded logos of people using your service and badges. Even using case studies and or the number of downloads/conversions provide great trust equity in your brand. I mentioned it in the first point but I wanted to reiterate the importance of social proof.
Optimize your conversion forms
Ask for as little information as possible. Make it easy for the potential customer to opt in. Fewer fields lead to higher conversion rates. Also, make forms appear shorter. When designing the landing page make the gaps separating the forms very tight. It makes for ease of use when the user wants to submit information.
Create more landing pages to get more leads
This is crucial. The more landing pages you generate, the higher the chances you receive more leads. Companies see an increase of at least 55% when they increase their landing page number to a minimum of 10 pages. The more landing pages you create, the more opportunities you have to generate leads. Just repurpose the initial landing page you create as a template and populate it with different converting keywords.
I hope you found this information helpful. Landing pages are an absolute necessity when it comes to generating conversions. Make sure you implement it in your online marketing strategy. Feel free to contact us if you have any questions or need assistance!