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Do you know what compels someone to buy, sell, or lease? Before these people even find your website and go through your real estate web design, what truly urges them to even think about buying or selling real estate?
This is a basic question that you would assume most real estate agents should know. However, this isn’t usually the case and by not knowing this, it will be very hard for you to have any success in real estate. This is basic Sales and Marketing 101 and it’s truly what will drive your business.
“If your customers do not know why they will not buy.”
This phrase simply means that if you don’t know why you need to purchase something, in this case, real estate, then you wouldn’t really consider buying it at all. This exact same principle applies to any other purchase every consumer makes.
As, Simon Sinek eloquently puts it in his book, “Start with why.”.
With that being said, when you start unpacking the reasons why people buy or sell, it will allow you to build ammunition and prepare better the next time you start talking to a lead or prospect. On top of that, it will also provide you with a lot of insight that will help you create more ideas for your content.
This idea is based on the fact that real estate is likely the largest transaction that most people have in their lifetime. When you’re able to empathize with a prospect, you’re able to build rapport and trust which will ultimately lead you to close.
This is why understanding the emotional intelligence of an individual and what truly compels them to partake in such a large transaction is incredibly vital.
YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION
In this free 20 minute video training you'll discover:
- 3 key secrets to restructuring your real estate business for growth
- Understanding the strategy of specialization
- A new approach to positioning yourself in real estate
- How to address your messaging to properly acquire prospects
Whenever you are ready, click the RED button below that says "Grab my training now"
10 Reasons Why People Buy
According to Jim Edwards, these are the 10 reasons why people buy:
#1 Make Money
How can I make my clients more money?
#2 Save Money
How can I help my clients same money over the next week, month, year(s)?
#3 Save Time
How much time have I saved my clients when they work with me?
#4 Cause less work
What are things my clients will not have to do anymore after working with me?
#5 Escape mental or physical pain
What mental, emotional, or physical pain will be eliminated after clients work with me?
LEARN HOW WE’VE GENERATED OVER 100,000 LEADS FOR OUR REAL ESTATE CLIENTS LAST YEAR
Marketing Strategy – create inbound strategies to better position you for the long game.
Systems Implementation – we design and implement systems for you to buy back your time.
Brand Building – position you as the thought leader and authority in your community.
#6 Gain comfort
How have I helped my clients live a more comfortable life?
#7 Achieve better health
How have I helped my clients live a healthier lifestyle?
#8 Gain praise
How have I helped my clients become the envy of all their haters?
#9 Feel loved
How have I helped my clients feel more love from their family and friends?
#10 Increased popularity
How have I helped my clients become more popular?
YOUR WEBSITE ISN'T GENERATING ANY LEADS BUT WE HAVE A SOLUTION
In this free 20 minute video training you'll discover:
- 3 key secrets to restructuring your real estate business for growth
- Understanding the strategy of specialization
- A new approach to positioning yourself in real estate
- How to address your messaging to properly acquire prospects
Whenever you are ready, click the RED button below that says "Grab my training now"
How do I use this to generate business?
A great way of utilizing this strategy is by jotting down these reasons on a sheet of paper and by answering these items one at a time. Once you are able to come up with answers to these questions, you can then solidify them through your marketing and sales strategy.
Pro tip: The real estate agents who are able to do this well usually find ways to combine multiple points into one thread, marketing piece, or campaign. The more you are able to connect more answers, the more value you will be able to provide to your prospects.
That said, if you have any questions or if you want to see some of these in action, then I highly recommend you join our free Facebook Group. We go in on some of these really interesting marketing strategies and tactics. However, if you’re looking to start integrating these 10 reasons into your real estate business, then schedule a strategy session with us today.
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