Cheers to the hard work you put into your business!
On behalf of Square 1 Group, I want to wish you a safe and happy holiday. Take this time off to reward yourself for the effort that goes into building and managing a company of your own.
This is also a good time to remind you about holiday marketing. If you haven’t already sent out holiday marketing email campaigns, set up events, or developed promotions, now’s the time to start thinking about your holiday efforts moving forward.
You may not realize it, but the holidays are a great time to score new leads. And while holidays like Thanksgiving and Black Friday are core focuses for many companies, you should know that Labor Day is one of the most effective marketing occasions of the year.
Two primary marketing angles are at play here: Back to School season, and End of Summer season.
Start thinking about how you can market your business for the upcoming holidays, as well as how you can close out your summer season next year. Here are a few list items to consider:
- Host a themed event
- Create an email marketing campaign
- Build and promote deals and discounts using social media advertisements
- Work with an influencer to promote your product or service
- Invest in direct mail marketing with a holiday twist
If you need help with your holiday marketing—whether you’re seeking digital, direct, or integrated marketing campaigns—don’t hesitate to reach out.
I hope these tips offer you food for thought as you enjoy this Labor Day weekend.