Too often these days we are so focused on how our websites look that we don’t focus on the copy that embraces it. While design is critical for brand building and first impressions, your content is king—and it’s what keeps people coming back. Business blogs are critical for long term success. Here’s why:
Higher Placement in Google Search Results
Blogs are the most effective way to improve SEO. Statistics have shown that businesses with blogs are nearly 450% more likely to appear in search engine results pages.
Many customers search for content and information before they make a purchase or inquiry. When you provide useful content, visitors are more likely to reach out to you when they’re ready to move further down the sales pipeline.
Posting useful content also allows you to showcase your expertise. Growing your thought leadership in your industry can also lead to speaking engagements, networking opportunities, consulting agreements, and much more.
Social Media Content
Social media should be a part of your strategy, and your blog content provides ample sharing opportunities across your social channels.
If your blog (or website copy) needs a bit of TLC, we’re happy to help. Our content creators are well-versed in a myriad of niche industries, from real estate to marketing.
We work with you to achieve your copy goals and get your website higher up in search engine results.