What is a Social Media Campaigner? It’s exactly what it sounds like: someone who manages social media campaigns in digital marketing. Social media campaigns are similar to other types of marketing campaigns, but they are focused on promotion and building relationships via different social media networks. You can also think of a Social Media Campaigner as a Digital Marketing Manager or an Online Marketing Manager.
Social media marketing is essential in today’s world. People hear and learn about products and services online, and they engage with businesses through sharing, liking, and following online. It’s also a great to way to get in touch with your target market by providing shareable and valuable content and through paid advertising.
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To become an expert Social Media Campaigner, start working on the following skills and tasks:
Hone your Writing Skills
To post successful content on social media, you almost always need excellent copy. Practice your copywriting skills and get creative. Words are powerful, and they work together with images and graphics on social media to make an impact.
Another way to improve your online presence is to blog. This is another area where your writing and management skills will come in handy. You’ll write, upload, and edit blog posts on platforms like WordPress and Tumblr.
In addition to social media posts and blogs, you’ll also want to hone your writing skills when you create copy for advertisements, email marketing, and for graphics you’ll be using in your campaigns.
Successful Social Media Campaigners stay up-to-date on the latest trends in social media marketing. Start following credible and popular blogs, like Entrepreneur, Social Media Examiner, and Mashable. You need to build up your knowledge, so you can implement new strategies in your campaigns and be able to compete with other companies in your field. You can also start your own blog on social media marketing and make yourself an authority on the topic.
Master a Management Tool(s)
Social media marketing gets challenging because you’ll most likely be posting to multiple platforms multiple times throughout a single day. Don’t let yourself get swamped and lost in the transition between Facebook, to Twitter, to Instagram, and back to Facebook again. Learn a management tool, like Hootsuite or SproutSocial, from which you can schedule content, track posts, and manage multiple platforms from one place. Some of these are available for free, while others (usually with more options and features) require a monthly fee.
Apply your Creativity
In addition to being detail-oriented and having excellent management skills, it’s important for a Social Media Campaigner to be creative! Social media is a constantly changing landscape, and if you want to stand out in the crowd, you need to come up with new ideas and ways to implement them on a regular basis. Think of topics for blogs that will get the most clicks, create a promotion on social media that will gain more followers, and show your target market that you are exciting and different. Remember to be strategic in your creative brainstorming!
Like with any other type of marketing, analytics are crucial for tracking the results of your efforts. It’s crucial to understand the impact of your strategies, so you can decide where to add more effort, where to cut back, and what is working and what isn’t working.
Analytics are extremely important with paid advertising, because you have to watch your budget. As you spend your budget, you’ll want to review the analytics and decide if you want to keep pushing an ad that is or isn’t working for you.
Brush Up on your Design Talent
Graphics are a big part of social media, especially on the image focused platforms like Pinterest and Instagram. It will be nearly impossible to deploy a strong social media campaign without the use of images and graphics. It’s a good idea to learn some basic photo editing skills with Photoshop. Otherwise, be sure to delegate graphic design to someone else at the business or company. If you’re running your own business or you’re at a small company, try outsourcing the work to a freelancer.
Brand Yourself in the Online Community
On the surface, it seems as though online marketing is just about promoting a business or a product. However, being an effective Social Media Campaigner is more than that. To market yourself as a manager, and to practice strategies and discover trends, you should be active in the online community surrounding your product or service. Practice branding yourself online, gain followers on your own accounts, and test new strategies before you try them on your business accounts. This is also an effective way to find out what people are talking about in your industry, which will give you insight into which topics to focus on in your next campaign.
Develop a Friendly Attitude
Social media networks are about networking, right? Besides being an opportunity to promote new products and encourage leads to engage with your business, social media in the business world is essential for developing and maintaining relationships with your customers and peers. A customer who is unhappy with your product may post on your Facebook page or write a negative comment on your Instagram post. It’s up to you to connect with this customer and make it right. This will go a long way and show in the online reviews people leave on your accounts. Hear people and listen to what they want to tap into existing markets and new demographics.
Be the Expert on Different Social Media Platforms
This might go without saying, but an expert Social Media Campaigner needs to be savvy about each social media platform. You won’t use every single platform (it depends on what suits your needs and your business best), but you will be on multiple platforms, and you will need to know the in’s and out’s of each. You may be managing Facebook, Twitter, Pinterest, LinkedIn, YouTube, Snapchat, Instagram, Google+, and Yelp all at once. You’ll need to understand and be able to fit into the etiquette and community on each platform.
Learn more about The Best Real Estate Social Media Groups.
Becoming an expert Social Media Campaigner doesn’t happen overnight, but with time and practice, you’ll begin honing and developing the skills you’ll need for success in online marketing.
Are you interested in learning more about effective social media campaigns and online marketing content? At Square 1 Group, our team is dedicated to providing customized digital marketing strategies for each of our clients. Contact us today for a consultation.