When does one start a real estate SEO strategy?
SEO is a great buzzword in the industry that most entrepreneurs quickly jump on the ‘SEO Train’ and launch their campaigns as soon as possible. On top of that, they quickly assume that just because their website’s real estate web design is great, leads will start pouring in. However, the reality is, most real estate agents don’t understand what SEO really is and how it works which is probably why most SEO campaigns fail to generate leads.
What is SEO?
In order to have a successful and sustainable real estate SEO strategy, you have to accomplish a few prerequisites and go through levels of preparation. It’s all within the planning.
This means that simply going to a random web developer or digital agency without a concrete plan and sufficient knowledge on how SEO works is simply a waste of your time and money.
Put it this way, if you were building your home and you hired an architect without having a decent idea and plan of what you want your home to look like, it would end up as a mess. Not only have you wasted months’ worth of time, but you also end up spending more than you should’ve if only you had a clear idea of what you wanted in beginning.
So what is SEO? How does it work? SEO stands for Search Engine Optimization. The best way to explain this is that this represents your rankings in search engines. So whenever someone searches on Google for “Real estate agent in Los Angeles” for example, your name would appear on top of the results page.
Ideally, a successful SEO campaign will have you ending up with leads and clients without having to market your business. Your SEO campaign will do the work for you and produce organic leads through high-ranking search results on search engines such as Google. Here are the steps one must tackle before launching an SEO campaign:
Start with Your Website
Your website is a great opportunity to present yourself and your brand to potential customers. Your website must be optimized based on SEO best practices and must be structured to provide the best user experience for your visitors.
Ensure that the navigation is clearly defined, loads fast, links work properly, and is compatible with different devices such as a desktop, tablet, or mobile phone.
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Web Development – real estate websites that are optimally designed for leads.
Brand Building – build a brand strategy and style guide
Marketing Strategy – create inbound strategies to better position you for the long game
Digital Organic Process
The next step involves setting up a system and strategy for your social media as well as your digital organically. From blogs to videos and website maintenance, set up a process with how you would want to engage with your audience.
This is the level where you establish yourself as an expert in your network.
This is the step where you start to invest actual money into your strategy. Having paid ads is crucial as this provides you with real, hard data that will help you identify which keywords work for you and generate leads.
Most real estate agents tend to shy away from paid ads as they are under the impression that paid ads don’t work. However, paid ads actually work but just because you keep on throwing money onto paid ads does not guarantee lead generation.
Paid ads require consistent testing to work. There is no magic formula to making paid ads work other than A/B testing. It’d be best to come into this strategy knowing this information.
Launch Your SEO Strategy
Now that you have accomplished all the foundational pieces, all there’s left to do is launch your campaign.
Each of the steps involved in this process requires multiple tasks in order to be completed and evolves into the following step. This process doesn’t happen overnight and will require time to produce results. If you need help and guidance through launching a successful and sustainable SEO strategy, we’re experts that can work with you. Schedule a free session with us today!