Hey everyone, Emmanuel here. I’m ready to tell you how I consistently get $1 leads using Facebook ads. You’re a solopreneur or small business owner. You want to supercharge your lead generation game. You’re in for a treat. This strategy has been the backbone of my business. It makes seven figures. I’m excited to share the playbook with you.
Forget the idea that ads bring instant customers. It’s a common misconception, but the reality is more nuanced. Think of lead conversion like a seesaw. You have the lead on one side and the value you offer on the other. You might need more than your initial ad to tip the scales. You need to nurture the lead with helpful content. Do so until they are ready to say, “Sign me up!”
To snag those $1 leads, you need to target the right people at the right time. Imagine a pyramid with the decision to buy at the top. Specific “dominoes” lead to that decision. They are pain points.
Take real estate agents. They target families who need to upsize. You would focus on those searching for bigger homes. That’s the top of the pyramid. It’s highly competitive and expensive to target. Instead, concentrate lower down. These families have pain points. They’ve realized their space needs to be more significant. Or, they’re expecting a new baby.
This is where ChatGPT becomes your new best friend. It can help find pain points at different stages, such as 90, 60, and 30 days before the buying decision. For our growing families, 90 days out could mean finding they have little space. At 30 days out, they feel an urgent need for more room and the stress of a growing family.
Once you know the pain points, you can create lead magnets to address them. A lead magnet is a valuable resource that you offer in exchange for a person’s contact info. It’s a way to attract potential leads by offering them something of value, such as an ebook, a checklist, a webinar, or any other solution that relieves their pain.
ChatGPT can even help you brainstorm ideas for lead magnets. Just ask it for suggestions based on the pain points you’ve identified. You’ll get a list of options to choose from.
It’s time to create Facebook ads showcasing your lead magnet. The goal is to attract people. They feel the exact pain points you’re targeting. If your lead magnet hits the mark, you’ll see a flood of low-cost leads.
Keep a close eye on your ad performance. You’re on the right track if a particular ad generates leads at $1 or less. If not, keep going. Try different ad creatives, copy, and targeting. You can even go back to ChatGPT for more inspiration for lead magnets.
The key is to keep testing and refining until you find the sweet spot. Remember, it’s about providing value. You must target the right people at the right moment in their journey.
Let’s peek into my Facebook ad account to show you this isn’t just theory. We recently had an ad that needed to perform better, costing $4.50 per lead. Yikes! But we had three other ads running with different lead magnets. One of them was delivering leads at $1.09. That’s the one we’re doubling down on. We’re testing different ad variations. They will drive the cost lower.
The key to $1 leads is running ads with different lead magnets. Find what your audience likes and improve the best ad. It takes some trying. But you’ll crack the code. Use tools like ChatGPT and keep trying.
Marketing Strategy – create inbound strategies to better position you for the long game.
Systems Implementation – we design and implement systems for you to buy back your time.
Brand Building – position you as the thought leader and authority in your community.
Creating the Content
Okay, let’s get down to business. We’ll craft a lead magnet for families feeling the growing pains in their homes. We’re talking about those roughly 90 days from deciding they need a change. They’re dealing with cramped quarters, juggling finances, and trying to plan for the future.
Have you ever wondered what a lead magnet looks like? It’s for families considering a bigger home. Imagine a guide titled “The Ultimate Upsizing Checklist for Growing Families.”
This resource would guide them through tasks such as assessing their current space and budget, finding their ideal neighborhood, and planning the logistics of a move. It’s full of practical tips and action steps, making the process of creating a lead magnet a manageable and rewarding task.
Designing Your Lead Magnet
Once you have the content, it’s time to design your checklist. You can use a tool like Canva to create a visually appealing PDF. Use your brand colors and fonts. Add images or illustrations. Make sure it’s easy to read and follow.
Running Facebook Ads That Convert
Now for the fun part: running those Facebook ads! Here’s where your targeting skills come into play. You want to target families who fit your ideal customer profile. They feel the pain points you’ve found.
Use compelling ad copy that speaks to their struggles. For example:
“Feeling cramped in your one-bedroom apartment with a baby on the way? Get our FREE Ultimate Upsizing Checklist. It’s for Growing Families. It has a step-by-step plan to find your dream home!”
Include a clear call to action. It should encourage them to download your checklist. Make sure your landing page is set up for conversions. It should have a simple form to collect contact info.
Tracking, Testing, and Tweaking
Once your ads are live, monitor them closely. Pay attention to your cost per lead. If it’s above $1, experiment with different ad variations. Test different images, headlines, and targeting options.
You can even use ChatGPT to generate new lead magnet ideas if your first one isn’t performing well. The key is to keep iterating until you find the winning combination.
The Power of Personalization
Remember the power of personalization. Once someone downloads your checklist, email or text them to follow up. Offer extra resources and advice tailored to their situation. This will help you build relationships and raise your chances of turning them into clients.
Your $1 Lead Success Story Starts Now
Remember, getting $1 leads is a process that requires experimentation and optimization. But with the right tools and strategies, it’s achievable. So go out there and make those lead magnets and run those ads. You’ll start getting a steady stream of good leads for your business.
The key to $1 leads is running ads with different lead magnets. Find what clicks with your audience. Then, improve the winning ad. It takes some trial and error. But, with tools like ChatGPT. And with some perseverance, you’ll crack the code.
If you’re overwhelmed or need help, don’t worry. I’m here to help. You can book a free 10-minute brainstorming session with me. Use the link below. We can discuss your specific challenges and get you on the path to generating $1 leads.
Emmanuel here and my goal is to empower 1 billion realtors with tools to generate business online. Think you can be one of them?
Emmanuel is the CEO of Square 1 Group, a boutique agency that helps real estate entrepreneurs build a unique brand online. He has been in the real estate digital marketing industry for over a decade and has helped hundreds of real estate entrepreneurs grow their business. He ensure that Square 1 Group is able to design, build, and manage custom-built lead-generating websites.
JOIN OUR
Follow Us on:
Take mine... FREE! Get the framework that our clients have used to generate over 1,000,000 leads a year right to your inbox!
